StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Miscellaneous
  • The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing

The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing - Essay Example

Nobody downloaded yet

Extract of sample
The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing

Tesco is involved in below the line activities to keep the housewives attracted but it needs to focus more on such activities.
The main problem that the firm is facing is that it cannot establish itself as a low priced retailer. This is because the housewives are knowledgeable about the market and know where to get the best price from. Thus Tesco needs to improve upon its promotional tools to face local competition and to alter the image the consumers have of the brand.
The Chinese market is very different and has a lot of cultures. Thus Tesco has to adapt to the preferences of the different types of people. The firm uses all types of brand and sales promotion mediums, the rational modes of advertisements are still dominating the market. Television is overpowering other communication mediums like print medium and the internet.
However, the firm should not only focus on the traditional mode of communication. Rather they should expand their horizon and try to use other mediums the internet and technology based marketing tools. Zhen (2007) explains that this is because it is a futuristic view and at some point such technological advances will become an eminent part of the market. At the same time, to reach the consumers currently Tesco has to focus more on television as it is a more reliable mode of communication with the consumers. The consumers truest the television and thus it will help Tesco get the message across. Print media is another option like magazines to reach particular target markets, especially house wives. Moreover, fliers, word of mouth and below the line activities can also be looked into. Below the line activities may have a greater impact on women and help promote the brand. To encourage sales promotion, in store promotions may also work well with women and help influence their decision making.
As per Zhen (2007) Tesco is facing a challenging market in China as it is finding it difficult to ...Show more

Summary

The firm is facing several challenges in the market as it is culturally very different form the other markets that the firm has ventured.
The market varies in…
Author : lorenaconroy
The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Brand Promotion of Tesco in Beijing City, Based on the Program of Sales Promotion of Tescos Products to housewives in Beijing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Business ethics in promotion of alcohol based products
Firms are trying to outpace each other using a mix of different strategies and varying products to understand the needs of the consumers and deliver them accordingly. Firms are essentially trying out various strategies in order to not only attract new consumers but to also retain the existing ones.
12 pages (3000 words) Essay
Beijing Opera
Beijing Opera Culture relates to the specific way of life of a given group of people. It relates to the language of communication, beliefs, norms, social activities, arts & sciences, spirituality, social interaction, and line of thought. Also known as, Peking opera, Beijing Opera represents the finest combination of literature, music, mime, dance, martial arts, fine arts, in China.
5 pages (1250 words) Essay
Sales Promotion Plan
The retail industry is booming and with a fierce competition, it becomes necessary for retailers to involve all the possible techniques to induce sales. The techniques to be used is sales promotion which are the marketing activities which provides an extra value to the sales force, the distributors and finally to the customers.
6 pages (1500 words) Essay
Sales promotion/ PR Portofolio
6 Segmentation of retail and one specific example (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Targeting as above more about the industry overall targeting (Industries do not go for segmentation, Companies within the Industry adopt STP strategy).
9 pages (2250 words) Essay
Beijing china
Besides being the political capital, Beijing is China’s cultural, business and international center. It is also a present-day metropolitan city full of life throughout the year. The first mention of Beijing is encountered in the historical works of Marco Polo, a 13the century Italian explorer who traces the origin of civilization in Beijing to as early as the 12th century.
4 pages (1000 words) Essay
Advertising, Sales and Promotion
for the authorities should be to go on with projects that involve infrastructure construction and renovation, Olympic gyms and stadiums, high technology industrialization, education and culture, modern manufacturing, tourism and environmental protection, will be presented at a
8 pages (2000 words) Essay
Sales promotion campaign
While the demographic in Great Britain is similar to that in Ireland, it is argued that there are sufficient differences to present significant challenges in achieving the success sought. For example, the ‘pint over ice’ idea that worked so well in Ireland loses its
4 pages (1000 words) Essay
Sales promotion plan
The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to
6 pages (1500 words) Essay
Sales promotion and Management
As a result, sales promotion is becoming a great factor to consider if enterprises are to attain their goals regarding to sales volumes. One of the trading commodities in the world is coffee due to the unmatched demand for consumption all
10 pages (2500 words) Essay
Yum brand expatriate management in Beijing, China
e essence of utilizing expatriates to undertake businesses on behalf of associated companies in foreign countries is an aspect of business that has been facilitated by globalization. The application of expatriates to undertake business activities in behalf of their associated
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment