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Managerial Support Systems - Assignment Example

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For example people in Alaska have a need for winter clothes most of the year, while consumers living in the Caribbean islands have no need for winter clothes because the…
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Managerial Support Systems

e process of classifying people into groups that have some set of characteristics, resulting in the ability to be studied and targeted” (Xtremeimpark, 2009). Multinational corporations utilize consumer segmentation to determine the demand of its products by dividing consumer markets by geographical location. One of the reasons for geographical segmentation is because people from different cultures have different purchasing behaviors. McDonalds is the largest fast food chain in the world. Its hamburgers are a product that sells well in most parts of the world. Despite this fact the company has found it hard to penetrate the India marketplace because the majority of its population visualizes the cow as a sacred animal. Another variable that is often used for consumer segmentation is income. Marketplaces with populations that have higher income are attractive due to the fact that higher income means the customers have greater purchasing ... Read More
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