Corporate culture affects a business and its workers in different ways so that workers become more creative and innovative. According to Hawken and Lovins (1999), a business that functions as a learning organization, rewarding measurement, monitoring continuous improvement always outpaces a corporate culture.
A strong corporate culture provides a sense of identity for its employees so that they feel as part of the firm. A sound corporate culture can help form a effective teamwork among its workers. Corporate culture encourages workers to become more committed to the business and as a result industrial relation or high labor turn-over problems can be solved. Corporate culture contributes employee motivation that in turn increases the productivity of the employees. The corporate strategy can be used by managers as a measure to control managerial activities and to shape employee behavior and attitude towards the business. The researchers have found that strong corporate culture often damage company performances and its effectiveness in operation (Lowney, 2003, p. 209).
People in a group or organization may be different in expressing values, rites or symbols and hence there can be subcultures within a corporate culture. The corporate culture can be ‘integrated, or differentiated or fragmented. The integration perspective of corporate culture is a unitary in which culture is shared and it would be unambiguous. The differentiation perspective is one in which culture forms in different ways. In fragmentation perspective, there would be little consensus between the workers in an organization regarding what is their culture.
“Leadership is a process whereby an individual influences a group of individuals to achieve a common goal” (Northouse, 2009, p. 3) Leadership is the process of guiding the behavior of other people towards attaining organizational objectives. Leadership causes subordinates to behave in a particular