Originally, the company dealt locally but with the increase in globalization and availability of cheaper resources, the company initiated exports of its products lately to U.S, and Europe. The company has been highly successful in attracting the international customers,…
Since the last 10 years, HCC has grown swiftly, principally throughout an insistent policy of efficient management.
However in the wake of the economic crisis and the following recession that has also hit the company steering its sales down by almost 50%, the company has been forced to lay down 50% of its employees, and the company is motivated to look towards new options and destinations. Russia and South America have been identified as new selling destinations for the company along with trying to profit margins in the highly competitive environment. However, the company is also trying to promote its products in the local Chinese markets.
The next section presents a detailed analysis of the market conditions for the company, the opportunities and threats, the current position and management strategy of the company and the forces of change that are required to build a more efficient and successful organization. I choose to select the method of various analysis tools like SWOT, Porter analysis to study the above requirements and conditions for the company.
1. The company commands significant lead in many segments in the export sector of the Chinese industry for entertainment goods. It is also a well known international company and its products have been able to set their own brands in the international market up till now
2. The company has a flexible and customer oriented product history with a considerable development in the export sector as they have increased the market share by 3% to over 6% within the last two years.
Porter’s five forces analyze the strong points of a company. Traditionally, the analysis is used to take notice of new product launches, upgrading of business services, and appropriate balance of power.
1. Provider control: in this case, the power and control of the suppliers of HCC to drive the prices of the final product or ...
Cite this document
(“Marketing management Essay Example | Topics and Well Written Essays - 2000 words - 4”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/385698-marketing-management
(Marketing Management Essay Example | Topics and Well Written Essays - 2000 Words - 4)
“Marketing Management Essay Example | Topics and Well Written Essays - 2000 Words - 4”, n.d. https://studentshare.net/miscellaneous/385698-marketing-management.
It is built through taste, touch, smell, sound and sight. Today the brands need to stand out from its competitors and develop something unique for its target market. In short, brand is evolving (Lindstrom, 2005, p.195). The brand chosen for this project is a consumer product is Pantene a Procter & Gamble product.
It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
The paper tells that marketing managers have to effectively coordinate marketing activities prior to the desired expectation of the firm. An enterprise is characterized by numerous goals and objectives to pursue, but basically, the primary objective of any given firm in business is to make profit. Marketing plans come in handy, thereby determining the success or failure of an enterprise in business.
It has marketing and management, which are broad topics that are seen to be related. Ross highlights that marketing are simply transactions that are meant to generate a profit (2). The American Marketing Association defines it as a process of developing transactions that satisfies the individual and organizational needs through plans, prices, promoting and distributing concepts, goods and services.
Today the marketing mix elements have stretched beyond the four Ps and now include 7 or even 9Ps. Thus the right product should be offered at the right time to the right target audience, through the right sales and promotion strategy at the right price (Bennett, 1997).
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and rage of products and this leads to decreased dependence on UK; though they are also widening their international focus.
More and more companies today resort to differentiated marketing through highly focused segmentation and targeting strategies.
When new products and services are being introduced, the successful entry to the market as well as its growth will depend
ng to the above definition, the entire process of management with regard to marketing is concerned with developing strategies with help the management in achieving organizational objectives through customer satisfaction. It includes selecting and defining the target market,
This policy design by governments around the world will be acting as a serious threat towards the growth prospects of PPL.
The next most important factor that has to be taken into consideration is that the governments of