On the other hand, Kaplan & Hurd (2002) argue that partnership allows sustainability in organizations by establishing a strong link between organizations with common objectives. It enables them to utilize the available opportunities through a supportive approach. For example, an organization may source partnership with another company that possesses particular skills that are essential in production but are lacking.
The partnership between Tata motors and organizations such as Ariba Inc. is a partnership whereby Ariba offers the automobiles company with assistance in management related issues. This partnership has led to the expansion of the market for Tata automobiles hence improved competition and reduced bargaining power of suppliers that has made it possible for the company to attract more suppliers in a rationalized manner. On the other hand, Ariba maintains competence through these partnerships and is renowned for its diversity in management solutions, which enables it to maintain a substantial number of clients. Gadman & Cooper (2005) argue that the more an organization is capable of identifying useful partners, the greater the chances of expanding its opportunities due to the fact that each partnering organization has unique capabilities that can be useful when shared, making it possible for businesses to utilize their potential to the maximum.
The efficiencies gained through partnerships are mainly as a result of the organization’s efforts that are aimed at accomplishing organizational objectives. In essence, every organization entering in to a partnership seeks to benefit from it. Otherwise, partnerships would not be meaningful for organizations if they have no positive impacts on its productivity. Gensemera & Kanagaretnam (2004) observe that for high commitment in partnership to be accomplished, each partner needs to understand the benefits that are likely