This includes both a secondary as well as primary research of the markets. Based on this, the plan has been set out. A through plan including the finances, human resources, operations and also the management has been developed. The appendix includes the forecasted financial statements of the company as well.
Galleries and art exhibitions have a wide appeal to all age groups and especially to those in the 35-44 age groups, in Australia. There are a total of 160 art galleries in Australia as of June 2004. Most of these are located in New South Wales. The distribution of galleries is as follows, a) New South Wales – 31.1%, b) Victoria – 21.5%, c) Queensland – 17.5%. These form the most famous states in Australia in terms of the art market.
Australia has become a dynamic country in today’s art market and stands just behind UK and it is one of the dominant forces in the worlds contemporary art market. With financial objectivity fast replacing the anecdotal concerns of art, major Australian banks and pension funds are gearing up to invest between one percent and three percent of their value in artworks as a hedging measure. For all the above, our company has decided to take the challenge and penetrate the art market and establish a strong foothold in the industry and gain a major market share of this highly profitable sector.
“Our mission is to maintain our reputation as an energetic, outgoing and accessible art gallery in Australia that inspire, interest and sell art work to an increasingly diverse audience and collectors. Not only do we have classified ourselves as a gallery but also as a brand in selling out artwork and products. We aim to acquire, collect and present to our customer the finest works of art available on the market scene in a variety of media and concepts as well as supplying art materials to our customers.”
“Our vision is to expand our business into promoting a