Selling and administrative expense rose proportionately more than the sales growth (55 percent). This was compounded by the 185 percent increase in interest expense which significantly eroded these gains. Otherwise, all other cost elements were under control. The net income thus went up by only 28 per cent, and because of the issuance of new shares during the period, earnings per share increased by only 9 percent.
Net profit margin in the second year relative to sales dipped slightly compared to the year before despite the the growth in sales. While operating profit margin was better than the previous level by two percentage points, the near three-fold increase in interest expense was the main reason why net profit return on sales did not improve.
Total assets nearly doubled during the period due to the 113 percent increase in net plant and equipment. Accounts receivable, due to the drive to increase sales, more than doubled. There was an increase in cash and cash equivalents of 40 per cent. The increases in fixed assets and receivables were financed mainly from short-term and long-term debt which together caused total liabilities to rise by 134 percent (more than $600,000). The issuance of new shares and retained earnings accounted for the balance of almost $300,000 increase in total assets.
Profitability. The 44 per cent increase in sales did not effectively translate into an improved return on total assets because of the purchase of additional plant and equipment during the year. A corrected return on assets can be obtained by averaging the year 1 and year 2 assets in the computation. With an average asset of $1,447,000, the return on sales would be 8.29 percent instead of 6.33 percent but it is still lower than the previous years level. The growth in net profit margin markedly failed to keep pace with the growth in sales. The return on stockholders equity was slightly lower than the previous years.
Judged against the industrys