Management is about setting goals and achieving them in the decided time. However, different cultures have different approach towards goal setting and setting deadline, depending on their beliefs of free will or ‘will of God’ (Munter, 1993, para 6). These important aspects are covered in the article in detail. So the article not only looks at the word patterns, body language and behavior pattern of people that are shaped by cultural influences, but also dives deep into the roots of the behavior and reveals that actually, the behavior pattern and psychology stem from the religious and spiritual beliefs of people coming from different cultures.
Another important aspect discussed in the article is the definition of self in different countries, i.e., if people see themselves as individuals or groups. This is extremely important in communication style as it talks about the comfort level a person from individualistic approach might feel while communicating with person having group approach (Munter, 1993, para 17). Also, the article has described how communication does not mean only the verbal or non-verbal communication that takes place between people, but also means understanding the habits of people in their mundane life. Hence, the author has also discussed the importance of understanding and following the eating habits, as according to the author, food is the major aspect of lifestyle and culture. So food etiquettes also play an important role in communication pattern (Munter, 1993, para 24). Apart from discussing the cross-culture aspects like value, image, credibility psychology and understanding the audience, the author has discussed aspects like