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Marketing Research Plan - Essay Example

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with dependable services can be the best available means to capture the market well in time when the idea is still new to capture the cell phone users’ attention by a successful company like JF Electronics.
What is a customizable mobile phone? A customizable mobile phone is a built-to-order phone that comes with the feature of snapping the unwanted functionality or adding the functionality as per the customer demand. It could be a GSM phone to be customized or the other. The customer will decide whether the phone should be touch screen, bar, flip or smart phone; whether it has a keyboard or the customer prefers a mobile phone without a keyboard. The customized mobile phone to be introduced by JF’s Electronics will offer the customers the choice to select the operating system of their choice from Google Android, apple, OS X or Microsoft and others. It has been the JF’s Electronics unique selling point to offer custom-made computers of high quality in affordable price range, which has helped it expand throughout the US Northeast. The marketing research plan for the customized mobile is going to follow the same USP of providing a cost-effective mobile phone of high quality. Customers would have the freedom to choose their preferred service provider; no need to subscribe to a particular service provider. The custom-ordered mobile would be available with warranties, after-sale service and repair (Elgan, 2008).
The research objective of my marketing plan is to know the response of the customers if a customized mobile phone is offered for sale in the company’s store and on the company’s website. As the idea of a customized mobile phone has been not just in the offing, customers have been purchasing through online stores, so it means ours is not the only company; other companies are there for our company JF’s Electronics to compete with.
Considering the current market situation at macro level, research needs to be made first of all at legal level to know ...Show more


Cell phones of popular brands have limited features. Customers are fed up of the popular brands tactics of providing new technology features in…
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Marketing Research Plan essay example
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