Bluetooth wireless technology has revolutionized the personal connectivity market as it provides the freedom to connect without using cables or wires.
Bluetooth wireless technology has a number of key features including its low cost, robustness, ease-of-use, built in security, ad hoc networking abilities and low power consumption (Bluetooth.com, 2010). Yet another adorable feature with the technology is that quite a number of its core features are optional which therefore allows room for product differentiation.
Originally, the technology was thought of as an alternative to data cables (Bluetooth.com, 2010). Bluetooth can be used to connect many devices and has overcome problems related to synchronization. In other words, the technology enables devices to connect remotely and exchange between themselves a variety of data classes.
Several products can be fitted with Bluetooth devices. Some of these include digital cameras, Global Positioning System receivers, personal computers, printers, telephones, laptops, mobile phones, high definition watches, stereo headsets, MP3 players, cars and video game consoles just to mention a few.
According to Bluetooth SIG (Special Interest Group), the consumer demand for the technology has continued to rise. In 2005, the technology achieved a milestone - shipping five million Bluetooth units per week (Bluetooth.com, 2005). This definitely implies that the technology has significant market traction. Since 1998 when Bluetooth Specification was first released, more than 3400 companies have become Bluetooth Special Interest Group members (Bluetooth.com, 2005). Some of these companies include Microsoft, Motorola, Toshiba, Nokia, Intel, IBM, Agere and Erickson.
According to the Zelos Group (2002), the use of Bluetooth has impacted mobile carrier revenue significantly ever since the technology first hit the market. The group predicted that Bluetooth, in 2006, would