StudentShare solutions
Triangle menu

Ice-Fili .. Case Analysis - Essay Example

Extract of sample
Ice-Fili .. Case Analysis

In fact, many players are entering the market since it is very attractive. The economy of Russia has grown strong and cities such as Moscow is a very attractive position to start a business. It can be said that the Russian ice-cream market would evolve rapidly as many new players have gained entry to the market. Although the GOST was supposed to have created as a barrier for new players, existing foreign giants such as Nestle can dominate the market. Regional producers also pose as a threat to existing players since they can easily be flexible. In short, this means that the ice-cream industry is robust and dynamic.
Despite the foreign players and regional producers coming into play , Ice-Fili has sustainable competitive advantage. For one, the company has the most number of brands. This gives the company advantage since it can penetrate many markets and create market segmentation of its consumers. Also, it has the largest production capacity which can easily cope up with production needs. These are internal strengths that the company can effectively use to capture the market .Although Nestle appears as a threat, its only edge of Nestle against Ice-Fili is its distribution channels which has strategically created a nice in the premium ice-cream market.
There are also other factors such as pricing and cost which a company should consider when evaluating its competitiveness in the industry. Currently, Ice-Fili has placed its price as average, but as an Ice-Fili executive said, the slight 10% increase would not affect consumer behavior. This reveals a wealth of insight that the company can raise the price of some premium products. However, this move must be supported with a campaign to project to the Russians the uniqueness of these premium products. Ice-Fili has young managers who can creatively make a marketing program aimed at different segments. As for the cost-position, Ice-Fili must stick to its recipe since this is exactly what foreigners wanted ...Show more


In fact, even the ice-cream factories were former witness to the military might of Russia as a socialist empire. Over the years the Russian ice cream-market became structurally…
Author : hbuckridge
Ice-Fili .. Case Analysis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Ice-Fili .. Case Analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Ice Fili case from HBR
 Table of Contents Introduction: 3 External Analysis: 5 Internal Analysis: 18 Issues and Problems: 25 Alternatives (Possible Solutions): 28 Criteria Selection and Recommendation: 33 Implementation Plan of Action: 36 Conclusion: 39 Introduction:
23 pages (5750 words) Essay
Ice Fili case from HBR
It is the present leader in terms of market revenues in the Russian ice cream business. In recent years it has been faltering. It faces the threat of being overtaken by its competitors if nothing is done. The chief concerns of the company as given in the case involve increased competition.
34 pages (8500 words) Essay
An Analysis of Fire and Ice
Figuratively, fire and ice could refer to emotions. The Free Dictionary defines fire as “the burning intensity of feeling, ardor or enthusiasm. From the phrase, “From what I’ve tasted of desire”, it could be well understood that the term fire as used in the poem refers to such feelings.
3 pages (750 words) Essay
Ice Cream Industry Analysis
(Datamonitor, 2008) According to David Phillips (2008), Chief Editor of Dairy Foods, ice cream is identified as a product about variety and choice. The different products of the industry are summarized according to its similarity in function and mode of selling.
5 pages (1250 words) Essay
Case Study Ben and Jerry's Ice Cream
The key for BJ is the premise that “communicating organizational goals to employees is essential for achieving those desired outcomes” (Ben and Jerry’s 1). Based upon aspects of the Job Characteristics Model, it is easy to see why the organization has a happy and productive workforce. The values and goals of the company, clearly communicated to workers and the general public, motivates their employees by making a priority of respect for people.
3 pages (750 words) Essay
Case Study: Ben and Jerry's Ice Cream
The key for BJ is the premise that “communicating organizational goals to employees is essential for achieving those desired outcomes”
3 pages (750 words) Essay
Case analysis
and PESTEL tools which were discussed in the Weeks 9 to 12, this case study analysis outlines the key issues and path for future direction of the company, drawing lessons from other corporations in similar situation, SWOT analysis examines the strengths, weaknesses,
2 pages (500 words) Essay
Film analysis comparing The Ice Storm and Do The Right Thing
Then, though, it occurred to me that any movie can be considered a period piece – although the vast majority of our period pieces are set in the present day. One of the functions of film, whether it likes it or not, is to show us
2 pages (500 words) Essay
Ice fili case
gh local demand has in turn resulted in the presence of many local ice cream producers in the market, a situation that has increased competition on the market. Growth of these companies is thus, limited due to the high competition. In addition, the new foreign entrants in this
1 pages (250 words) Essay
Case analysis
a competitive age from other firms that deal with similar services by offering quality products and maintaining a strong relationship with its customers. The two primary types of services provided by the company includes installation of video system solution and live production
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Ice-Fili .. Case Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us