The industry rivalry amongst the producer businesses is important criteria for introducing cutting edge differentiating element in the products to gain leverage. This is one of the major motivating factors for Samsung Inc to be highly innovative in its products and development processes.
The quality and creative input within the product gives huge advantage to the suppliers and puts him in a bargaining position. Samsung producing high quality memory chips at relatively low cost has been able to bargain with its customers.
The bargaining power of buyers is reduced when there is short supply of quality goods which have great demand. In the case of Samsung, the buyers increasingly prefer them because of their quality products and their credibility of supplying goods timely.
The technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The competition from substitute become highly likely and the company needs to adopt innovative approach to its marketing. Samsung has successfully met this aspect by evolving flexible strategies like innovative product like and introducing elements of surprise within the products as well within the marketing of the products and services.
Last but not the least is the threat from new entrants of the business. The globalization has provided facilitating grounds for new entrants and therefore, the existing firms must ensure that speed and flexibility become intrinsic part of their strategy as they become extremely important ingredients for the products so that the organizations can timely and efficiently meet the fast changing preferences of the customers.
Under the dynamic leadership of Kun Hee Lee, the company enjoyed competitive advantage over their rivals in the world market primarily because of the sharp business