As an ethical advisor of the company, it will be advised on what actions it can take to address this issue. Finally, the limitations of this course of action will be highlighted.
A major online concern for social networking sites is privacy of its users over the Internet and their right to it. There are many areas of concern under this issue; the amount of information that users are required to submit about themselves that identifies them, how this information is displayed, how this information is used by social networks; whether it is simply stored or shared with other companies that require customer information, and finally whether users are made aware and given control of how their information is displayed and used.
The important ethical question that comes to mind regarding Internet privacy is whether social network users have a right to privacy. Social networkers and other internet users are becoming more aware of how social networks such as Facebook, Twitter and Myspace read through information provided by users. What is unethical is that users, most of time, think of this information as personal and may not be aware of how this information is being read by second and third parties. Right to privacy also involves the level of control social network users have over the display of their images and information online (Santa Clara University, 2008).
In order to justify the issue of user’s right to internet privacy as an ethical one, the Rights ethical theory is an important indicator. Before a link is created to how the rights ethical theory is related to user’s right to internet privacy, the theory itself will be explained briefly – under the rights ethical theory, the rights expressed by a society are given protection and the higher priority than all other things. These rights are then deemed to be morally acceptable and