Analysts studying Apple Inc. indicate that sales have declined not just for the iPod (drop of 30% compared to 2008), which is the product this paper will be focusing upon, but also for other notable products including the iMac (decline of 25%). However, they attribute the successful figures posted by the company to an increase in laptop sales by 35% in comparison to the quarter sales during the previous year. This puts forward a question as to the reasons that have contributed to a decline in iPod sales and the factors that have led to a similar drop for some of Apple’s other products. From the perspective of the analyst, the goal of making a product like the iPod is to generate revenue through sales and remain profitable through related business operations.
Abramsky further cautions that the explosive growth in iPhone sales since its introduction in 2007, has been constantly decelerating the expansion of the iPod, whose presence is approaching a level of saturation within the consumer electronics market. While stagnation in iPod sales continues to be the primary factors for its continued innovation and the introduction of newer and sophisticated models, it must be taken into note that the industry had been warning of such a saturation from the past 4 years. Yet, Apple has made huge investments in further innovation of the iPod and continues to introduce attractive models that take the experience a step further for a music enthusiast.
The iPod was introduced in 2001 and was a household name by 2005. The company sold the highest number of iPods in a quarter during 2009, although every iPhone also serves as an iPod with several other capabilities. Further, the number of available media for transferring information and content is increasing with each day and the popularity of the iTunes store, both for downloading music and