International Marketing Feasibility

Ph.D.
Essay
Miscellaneous
Pages 25 (6275 words)
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In this consideration, the company background is discussed. Moreover, its vision, mission and goal are also discussed. In line with its operation in Thailand…

Introduction

The government’s encouragement of foreign investment would fast tract legal actions that may enhance the speed of operation. However, the country’s unstable political system may affect the implementation process. Not so much problem with to whom should accept the program since there is a remarkable number of urban elite who can afford for such academic service. However, it is a good marketing proposition to tie up with Thailand’s government when it comes to educating its people since it is clear that the government has to start maximizing its subsidy on education. Not only that, Thailand would be a good venue and strategic place for the neighboring and developing countries to access the service of ANOVA Education Center considering that the cost of leaving is definitely not that high.
The company is ANOVA Education Centre. It is situated solely in Singapore since it has not expanded to anywhere else yet. All from its website ANOVA Education Centre (2009), the company has promoted itself as the one that provides preparatory courses for foreign students who have interest to study in Singapore. Among of its many objectives, the main is to give students preparation for entrance examinations to Singapore’s local schools.
The company was able to promise of courses that are in line with the recent syllabus of Ministry of Education. The company also ensures that its students will have a conducive environment as well as competent and highly-trained teachers as they receive their trainings. To give much more focus to every student, each teacher has 10 to 15 students. With all of these, the ANOVA Education Center is simply trying to provide opportunity for each individual willing to enter in the international language where the medium of speech is English.
A message from the principal of ANOVA Education Center, David Sum, simply states the company’s commitment to provide their students a high standard of service. ...
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