alued and measured and as such how organizations will effectively communicate the contents of their business plan to key stakeholders such as the relevant investors and employees. Lastly this paper will provide my opinion on which of the three businesses is the most likely to succeed and which of the three businesses is most likely to fail. The format that this paper will take is to first present the business case, present a little background information on the company and follow up with the relevant analysis by conducting a marketing plan, operational plan, financial plan, an a human resources plan for each business.
The first sample business plan that this paper will address will be Singapore Airlines proposed all business class service. According to the Company Website (2010) Singapore Airlines has introduced a daily air service to New York (Newark) and to Los Angeles on their new A340-500 which would be fitted with 100 seats configured in a 1-2-1 floor pattern. According to BTN Online (2008) it was the case that the airline had first proposed the idea a few years ago and had proposed a price at approximately $8,200 per person for the Newark flight. While this seems like a dramatic change for the airline it was the case that the company had been moving this direction for quite some time, as many of the same planes in operation have a two class system and feature only a total of 181 seats.
Singapore airlines have long been known as the flagship carrier of Singapore, and operate a fleet known to be one of the larges air carriers in Asia. It is the case that the company according to their website has been in operation since 1947 when the company was founded as Malaysian airways. The company has long tried to differentiate itself from a number of its competitors as offering one of the more premium flying experiences in the world and as of 2010 it ranks among the top air carriers globally in terms of revenue earned from passenger kilometers.
As the company is