erious matter of market debate that Google’s decision to access mobile handset market with its ‘Nexus One’ can be a ‘next one’ revolution in the consumer technology. This piece of research work presents a market analysis of Google’s Nexus One mobile handset with different tools like SWOT, PESTEL and five force analyses. This work focuses on the growth and expansion of Google’s new mobile brand, the competitive environment and its effect on the business and how can Google deal with opportunities and threats.
Google is very strong brand with $125 billion worth and an annual revenue of $10 billion. Google’s access to mobile handset market with its Nexus one’ Android phone shows that it is right time to come to dominate the market. David (2010) finds that there is plenty room for every Smartphone marketer to grow. There can be various diversities that consumers are highly demanding for it. By 2012, American smart-phone sales will reach 525 million making up of all cell-phones sold. There are amble opportunities for brands to thrive. In the next three month, around 20 % of Americans are planning to buy an iPhone, and a surging 17% are aiming at purchasing an Android product. Google’s new Nexus One can enhance those numbers since it runs on Android system (Christian Science Monitor, MasterFILE Premier).
According to latest data from comScore, Apple’s and Google’s market share of the smart-phone in inching up while other leading brands like RIM are slowly loosing (Cheng, 2010, arstechnica.com). Cheng (2010) figured out that from September 2009 to December 2009, the overall market trend was very positive to Google. RIM and Microsoft have lost around 1 % in its sales and Palm has reduced sale by around 2.2 %, Apple’s Smart-phone was up by 1.2 % and Google’s smart-phone reported a 2.7 % increases in its market share (Cheng, 2010,arstechnica.com).
SWOT analysis is conducted to present an analysis of the current position of the business and it
Once Google has just recently announced its direct access to the mobile handset market, the current consumer market started watching a fierce skirmish between leading computer companies Apple and Google. As reported by Bilton (2010), Apple and Google were on business harmony…
Innovation in Mobile Telecommunications Industry: Smartphones – The IPhone Experience. There are distinctly identified industries that exhibit revolutionary changes at unprecedented pace. One of these is the mobile telecommunications industry. Due to the fast changes brought upon by technological advancement and innovation, products and services offered by companies within the mobile telecommunications sector invariably adapt and adjust, according to external macro-environmental factors.
Since the time passes and there have been many advancements in the mobile phone and mobile application industry, mobile phone technology has by now embedded in itself number of other features which have brought a jumbo revolution in the mobile application unraveling process.
It is estimated that if the merger is approved, the AT&T and T-mobile jointly will be in control of approximately 40% of the entire market thereby increasing the extent of concentration in the market even further (Schatz et al, 2011). A combined AT&T and T-mobile will have a staggering 129 million customers, which is 30% greater than the consumer base of Verizon, the nearest competitor (Ante & Cheng, 2011).
The author states that all Japanese operators had made email an average function in cellphones by the start of the millennium. Cellphones are able to catch high-quality images that had been accessible from the late nineties. The interrelations amid the markets, commodities and technologies were turning out to be increasingly complicated.
HTC prepares products sold under other brands that belong to mobile phone operators and computer-designers. It is recognised as a manufacturer of a number of preferred OEM-branded devices of mobile phone. HTC is guided towards attaining excellence in its provided products/services by keeping in focus the requirements of the customers as its topmost precedence (HTC, 2012).
As the market matures and reaches saturation with penetration rates hovering around 76%, mobile players face tremendous pressure for maintaining and expanding their customer base. Mature market conditions have manifested into plummeting of mobile telephony prices and consumers' network switching behaviour.Orange has been fairly successful in the telecom sector, claiming the largest market share of 28%.The brand image has been its advantage, which an average consumer usually associates with quality service and product innovation.
If we take a look at the world around us, we can easily figure out the distinctive emphasis on advertising techniques in reaching out to the customer. Traditionally 4Ps were considered as cornerstone of any marketing activity. Product, price, place and promotion formed the marketing mix.
Apple always offers products as per consumer’s needs and requirements. Apple has been focusing on the right marketing of the right product in the right market to the right consumers.
Mobile market has been doing well globally. Mobile market is
The company has also grown to be among the most attractive employers of the world especially to the IT graduates who seek to pursue their career in a diverse field. Google Company has today employed more
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