The firm has asked for my advice regarding possible growth strategies other than franchising. In evaluating possible strategies, I evaluate Armellini’s growth objectives; analyze Armellini’s internal strengths and weaknesses and its external opportunities and threats; develop relevant conclusions; and then offer specific recommendations.
By definition, a strategy is an action plan to achieve a certain objective. So in order to suggest possible growth strategies, I must understand the firm’s objectives, especially those that have been agreed to between Armellini ownership (Armellini family) and top management (Helen Patterson). The case mentions only three overall business objectives that have been expressly agreed to:
These objectives present several problems in fashioning appropriate growth strategies. First, only the third objective definitively addresses Armellini’s business growth; the others may affect the nature and quality of growth, but that is not entirely clear. Next, there are no financial objectives mentioned despite the recent precipitous decline in financial performance. Third, each objective is extremely vague; in order to serve as a guide to action plans, well-developed objectives should be specific, measurable, attainable, realistic and timely (SMART).
Finally, these objectives ignore two critical standards for good business objectives: that they aim to create sustainable competitive advantage and build value for business owners. When crafted well, such objectives would reinforce each other, with competitive advantage leading to improved financial performance and value, and improved financial performance providing financial resources to invest in growth opportunities that promote competitive advantage.
In light of these problems, in the following analysis I will also consider other growth objectives that would be appropriate to recommend to Armellini along with recommended growth strategies. These other ...
Cite this document
(“Case Study Essay Example | Topics and Well Written Essays - 1500 words - 9”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/389967-case-study
(Case Study Essay Example | Topics and Well Written Essays - 1500 Words - 9)
“Case Study Essay Example | Topics and Well Written Essays - 1500 Words - 9”, n.d. https://studentshare.net/miscellaneous/389967-case-study.
percent, but a politically inexperienced governor feels that it is necessary to eliminate these programs thought it is necessary to eliminate the programs. Being the prisons director, I decided to give my response to the inexperienced governor that explains why the policies
Today, the meaning of propaganda is used comprehensively to connote public relations. The government uses mass relations to disseminate accurate information on policies and their adversaries. The two frequent features that presented propaganda’s new possibilities were mass
The amount of organizational takeovers and company mergers has been considered a standard of measure of the level of economic development. In most cases, company takeovers have been associated with incidents
sively become more complicated, labor shortages will become evident in most of the mature industries and companies especially in the developed countries. At the same time, a more than needed number of employees with skilled talent are likely to be seen in other areas and
A company should embrace technology in handling production process.
Bella India has skilled personnel as evidenced in the way management tackles technical issues such as reduction in transitional time between St Louis and
1 Pages(250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Case Study for FREE!