We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

An electronic marketing about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation - Essay Example

Comments (0) Cite this document
Summary
When it comes to narrowing down the scope and role of e-marketing and related technologies to a mere aspect of creating value or enhancing customer value, it seems that words are diminishing and the whole aspect can never be explained in its true sense and that it might take…
Download paper
GRAB THE BEST PAPER

Extract of sample
An electronic marketing about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation

on and third party inventions have set up new mile stones for all the companies; be it some multinational giant or some small entrepreneurial venture.
The concepts that have been introduced with an “e” as prefix, like; e-commerce, e-trade, e-business, e-marketing and e-strategy, explain the literal terms of carrying out business via electronic channel, apparently. However, these terms explain some very broad concepts of internet cram which have proved to be revolutionary, immensely, after the internet boom of 90’s.
Open innovation and co-creation, intermediation and dis/re-intermediation, these concepts have changed the overall business scenario in every field and industry where internet and related agencies are stepping in. We have limited the research and discussion to just two aspects offered by e-organizations i.e. mass customization and personalization.
Collaborative Networked Organizations (CNOs), those which are also known as “third party vendors” and “fourth party logistics/vendors” and Virtual Customer Communities (VCCs) i.e. the company which exist online only, confirm a soaring prospective as drivers of value co-creation and open innovation. They have also been playing role in driving value specifically in collaborative innovation. By giving access to markets and their information, technologies and by sharing risk and amalgamating harmonizing competencies, e-technologies help organizations in conducting their business activities when electronically they are offered the facility of mass customization. This joint venture has proven that it can amplify malleability and suppleness of the companies’ VCS (Value creation systems) to support responding to an external situation like co-creation or collaborative opportunities (external driver).
Mass customization is all about sanctioning end clients. It’s about enabling consumers to create what they like, use it the way they want to and ultimately bringing out an idea. Now-a-days this ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“An electronic marketing essay about How can the Internet and related”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/390381-an-electronic-marketing-essay-about-how-can-the-internet-and-related-technologies-assist-organisations-with-creating-customer-value-through-personalisation-and-mass-customisation
(An Electronic Marketing Essay about How Can the Internet and Related)
https://studentshare.net/miscellaneous/390381-an-electronic-marketing-essay-about-how-can-the-internet-and-related-technologies-assist-organisations-with-creating-customer-value-through-personalisation-and-mass-customisation.
“An Electronic Marketing Essay about How Can the Internet and Related”, n.d. https://studentshare.net/miscellaneous/390381-an-electronic-marketing-essay-about-how-can-the-internet-and-related-technologies-assist-organisations-with-creating-customer-value-through-personalisation-and-mass-customisation.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Challenges of Internet Marketing and Customer Empowerment
Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.
17 Pages(4250 words)Essay
Creating Added Value for the Customer
From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.
11 Pages(2750 words)Essay
Delivering Customer Value Through
on of the most important underlying themes related to rapid technological advancements as well as the effects of globalization. The widespread diffusion of the internet technology as well as high speed networking and communication technology devices in various parts of the world have led to the process of speedy diffusion of the process of globalization.
24 Pages(6000 words)Essay
How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass
E-marketing refers to the concept of selling the products online or making the customers aware of the products and services of a company using internet technologies. E-marketing is the sum of online activities which a company takes in order to find, attract, win, and retaining customers (Otlacan 2005).
8 Pages(2000 words)Essay
Adding value through marketing
Evaluate the extent to which a sustainable and green approach to marketing can add positively to the bottom line in an age of consumer confusion and possible indifference. In today’s world, consumers are being bombarded with a multitude of products and services with the entailing cacophony of messages that vie for attention.
6 Pages(1500 words)Essay
Internet and related web technologies
In their daily lives people use words like Net and Web very commonly and sometimes they use them interchangeably. However, there is clearly a difference between both of these terms. In this scenario, the Net is the restaurant, on the other hand the Web can be considered as a most popular dish on the menu (Gil, 2013).
3 Pages(750 words)Essay
Creating value or Customer loyalty
Customers and suppliers are important stakeholders. “Stakeholders are those individual or groups who depend on the organisation to fulfill their own goals and on whom, in turn, the organisation depends” (JSW: 2005:179). Creating shareholders wealth
12 Pages(3000 words)Essay
Electronic marketing essay about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation
This way new ideas are also generated through direct consumer input to develop newer products and throw them into the market. However; these products are designed indirectly by the consumers themselves and they do not have much of a
8 Pages(2000 words)Essay
Internet and Electronic Marketing
However, the continuous growth of the internet tools and techniques has made business sector more competitive than ever before. Since, with the internet every corporation in the
11 Pages(2750 words)Essay
Adding value through marketing
According to Kaptan (2003), if this confusion, indifference and discontent are not dealt with successfully, any relief created will be transitory and that later on new symptomatic issues and complaints would arise.
6 Pages(1500 words)Essay
Let us find you another Essay on topic An electronic marketing essay about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us