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Holly Farm case study in the Operations Strategy/Management - Essay Example

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Holly Farm case study in the Operations Strategy/Management

The capacity and demand is calculated for different products and services that an operation might produce without any discrimination. (Nigel et al, 2007)2 Shim et al (1999) mentioned that the term ‘production’ so far was linked with factories, machinery and equipment but with the introduction of production management; but the span has been expanded over the management of nonmanufacturing sector such as banking, hotel management, transportation and education. Further production and operations management is the process which includes decision making to ensure that goods and services are produced according the accepted norms and at minimum costs.3 In today’s global environment, it has become necessary for every organization to involve all the components of operation management while making decisions and the present paper based on Holly Farm, is an attempt to analyze the existing strategy, constraints, future goals and its probability of achievement.
Fred and Gillian Giles expanded their existing farming business to mixed dairy and arable farm in a bid to overcome their losses by opening the gates to visitors who will pay for moving around the farm and to use the space as a picnic spot and spend the spare time with their families. Gillian was the person in-charge for the operations and management of the new activities while Fred was content with taking care of the previous business. Gillian’s plan was to increase the profit of the company by getting as many visitors as possible to the farm by continuously promoting various activities like exhibition, offering picnic spots, view of milking, etc. Akkermans and Van Aken (1992), mention that organizations faces problems with regard to management of the business which include involvement of persons, cognitive skills of the persons involved and attitudes of the persons involved. It is also pertinent to mention here that that lack of involvement, lack of representation and lack of cross ...Show more


Operation Management is related to the decisions taken by the business with reference to production of goods and services which is central to the existence of organization comprising of key functions like marketing, finance, research and development, personnel, purchasing and…
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Holly Farm case study in the Operations Strategy/Management essay example
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