It is the case that Sheridan Harvey identifies that most people bring to mind the image “We can do it!” created by J. Howard Miller for the Westinghouse corporation. However it is Norman Rockwell that provided the image that was most examined by the film’s narrator. Rockwell created an image that was in many respects much brawnier and dirty than Miller’s iconic image. The naming of Rosie the Riveter comes from a song written by Red Evans John Jacob Loeb. In which the protagonist is more gifted than a typical male worker. It was postulated that this song influenced Rockwell insofar as he painted the name ‘Rosie’ on the lunchbox of his image. The film then highlights a number of women actually named ‘Rose/Rosie’ who were credited with excellent accomplishments during the war.
The miller image became more popular as it is the case that there was less copyright restriction and as such became more widely reproduced. A great description is provided as to how the Rosie character becomes a contrast between male and female roles, as well as postulating that Rockwell gave her a kind of angelic look.
Building on this last image, the film then indicates that a government sponsored publication called the women’s war guide, provided advice to companies on how to attract women in the workforce, as well as giving general advice to women on activities they could complete to help the war effort. This in essence was recognition by the U.S. government that women were an integral part of the war effort.
The next image that was examined was also completed by Rockwell which depicted a patriotic woman carrying the gear to complete a variety of different tasks that were integral to the war effort. This image depicted a woman who was a nurse, farmer, a conductor, a mechanic and a telephone operator.
The film then postulates that