It is the brand name or image that determines the success of a company and its products. In today’s intensely competitive business environment creating a brand and retaining that successfully for a long…
Some of the most important terms among them are Brand awareness, brand equity, brand value, ‘brand image’ and ‘brand audit’. Brand awareness is referred to the awareness of the brand among the consumers, whereas brand value is referred to the financial value of a particular brand. Brand equity is referred to the differential effects of brand associations and brand awareness on the marketing of the brand. Brand image is referred to the perceptions of the consumers regarding a particular brand. Finally brand audit is the process of measurement of all these mentioned terms. Organizations perform brand audit in order to have a clear understanding regarding brand image, brand equity, brand awareness and brand value of a particular brand (Chandon, P. 2004). It is very important for the organizations to conduct brand audit in order to find out the overall performance of a particular brand.
This paper is all about the brand ‘Dior Homme’. The report includes a complete overview of various aspects of the brand. It contains an in depth analysis of the way in which the brand is shown in windows and stores. Moreover the brand essence that is captured through the store displays is also discussed in the report. Furthermore the report also contains a discussion regarding the graphic support and visual technique that are used. An overall brand strategy of Dior Homme is also described in the report.
Dior Homme is one of the most renowned clothing brands not only in France but in the whole world. It is basically a menswear brand. It is a part of Christian Dior SA which is a famous clothing retailer in France. The brand was reinvented under the creative direction of Hedi Slimane. He took charge of the brand since 2001-02 fall/winter seasons. During the period of 1980 to 1990 the menswear products of Dior was renowned as Dior Monsieur. All the famous personalities starting from Brad Pitt to David Beckham have used the brand. The brand is very much ...
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(Marketing Communications&Branding Essay Example | Topics and Well Written Essays - 3000 Words)
“Marketing Communications&Branding Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/miscellaneous/391447-marketing-communicationsbranding.
A brand happens to be a design, name, or a symbol that is associated with a certain product. This implies that customers choose products based on their brands. Branding is very important because it determines success or failure of a given product or service in the market.
Apart from this, there are stakeholders called consumers who have the power and freedom to choose from thousands of services and product offerings. The objective of marketing communication is to provide a platform where businesses are able to attract and retain all interested parties and stakeholders are made aware of the value of services and goods offered to them (Rossiter and Bellman, 2005).
These representatives must know how and when to take part in an online discussion and when to avoid such discussions. They must also ensure that they consistently express a likeable and positive image. External stakeholders must also ensure that they consider personal attributes more than formal skills when choosing such people for the roles (Kotler, 2000, p.65).They must ensure that they change the management and leadership styles to bring transparency and openness.
But with the change in time, style, customer preferences and media things have changed. Companies have started paying attention more towards other means of communications and those include sales promotion, public relations, and sponsorship, direct marketing and so on.
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
Branding is very important because it determines success or failure of a given product or service in the market. This can be attributed to the fact that in the market, there are several products and services, which offer the same benefits to the consumer.