StudentShare solutions
Triangle menu

Strategic Management for Professional Practice - Essay Example

Nobody downloaded yet

Extract of sample
Strategic Management for Professional Practice

We will determine whether what Google is doing is a winning strategy by using the Goodness of Fit Test and the Competitive Advantage Test.
Google started as a smaller company called BackRub in which they discovered and set out to use the new internet and its growth creating a new advertising medium for companies of all kinds. Search based adds became very popular and were proving to be financially exciting with an expected growth to $5.8 billion in market funds by 2013. Then BackRub knew that they had a way to search the web faster than anyone else and get highly relevant results quickly. The then strategic thinking of Larry Page and Sergey Brin collaborated and Google was born from a mathematical term called googol (Gamble, J, 2008). The use of the name Google was meant to be an indication of the random numbers used to create their search method.
Manipulating the external environment has been a major strength of Googles from the beginning. Their strategies here have seemed to be crafted and did not just emerge as part of their strategic thinking process (Mintzberg, H., 1987). Understanding the external environment is often not easy but Google seems to understand it well. It is even more complicated in Googles case because their business is the internet and they became a global entity very quickly. They remained, however, consistently aware of the changing of the external environment and responded quickly. In the beginning it was the building of a faster search engine, it has later been the addition of business to expand their influence.
Google rose to the top rapidly and had to respond just as rapidly to change. Their search engine became extremely popular in a short time and Google was attracting millions in venture capital. They responded with new technology, search capabilities in several languages, and a Google tool bar browser. They followed these with Google News, Product Search, Scholar, and Local to name a few. ...Show more

Summary

Their ability to craft a strategy that works has been remarkable. Strategy, after all is the roadmap used to manage a business and to bring it forth into a…
Author : bernhardeuna
Strategic Management for Professional Practice essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Strategic Management for Professional Practice"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Professional development for strategic managers
Professional development for strategic managers: Acknowledgement of preferred learning style, skills assessment and personal development plan Professional development for strategic managers 1. Executive summaryUnderstanding how to achieve an effective skill set and knowledge base for attaining the role of strategic management requires an honest self-assessment of current talents and weaknesses related to this domain of business.
11 pages (2750 words) Essay
Developing Professional Practice in HR
Personal Development Plan 10 Developing Professional Practice in Human Resources (HR) Introduction The process of developing HR professionals requires numerous factors, particularly HR competencies. Some of the most important HR competencies that HR professional should acquire are identified in the continuous professional development (CPD) model.
11 pages (2750 words) Essay
Marketing Professional Practice
They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit (Murphy, 2010). Not for profit organization are active in the field of environment, animal protection, humanitarian aid, arts, education, social issues, politics, health care, sports, research and many other fields.
5 pages (1250 words) Essay
Context of professional practice
If such tenet is blindly followed, one would find him/herself on the wrong side of the law. Therefore, ethical medical provisions are usually aligned to legal medical provision requirements. There has been rapid advancement in medical and social ethics to an extent that medical attendants can regularly be faced with controversial issues.
12 pages (3000 words) Essay
Contexts of Professional Practice
Nevertheless, the futility of it all should not be taken as an excuse to deny the body of health care. Although nature has given us the ability to somewhat repair ourselves, through blood-clotting for example, it is quite inadequate compared to the variety and severity of sickness ranged against us.
6 pages (1500 words) Essay
Strategic Management
Strategic management in the public sector is a complex process since there are multiple stakeholders with varying needs and limited resources available. There are various approaches to strategic management in the public sector.
8 pages (2000 words) Essay
PROFESSIONAL MANAGEMENT PRACTICE (REPORT)
The traditional tricks of doing business are no longer the best method. The value for the share holders are not treated the sole objective of any business house. The modern concept suggests that it is the value for the stakeholder that is of prime significance. In
6 pages (1500 words) Essay
Professional management practice
There are certain strategies that the company has to follow. These strategies must include the corresponding plans that can assist the staffs to work on the new system. A change is an
7 pages (1750 words) Essay
Strategic Management Practice
These recommendations would be framed on the basis of the environmental and competitor analysis of the organization as well as the strategic strengths and weakness of the firm. Housing
16 pages (4000 words) Essay
Developing Professional Practice in HR
At present, developing HR professionals is very crucial in numerous aspects of human resource management (HRM): recruitment, strategic planning, and performance management, amongst many others. HR competencies
11 pages (2750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment