According to Friedman (1970), companies are not popularly known to have social roles, since their main obligation is to make sure that they are able to satisfy the interests of their stakeholders. They are not thought to also be obligated to take part in social issues because…
any develops and the more that it increases in size, the more does it become visible to the public’s consciousness and the more that it is expected to be responsible for its business processes and the impact of such processes on society (Daub & Ergenzinger, 2006).
Corporate social responsibility is something that is focused on doing not only what is right but what is fair, while at the same time, avoiding causing harm. It can therefore be perceived as a manner with which a company regulated its activities (Moir, 2001). Corporate sustainability on the other hand, refers to the sustainable development and the ability of a company to generate performance for the long-term, in order to make sure that the company survives amidst its competition (Munilla & Miles, 2005). However, in order to make sure that corporate sustainability is possible, it is important that the company makes sure that they meet the needs and expectations of their stakeholders, while they also seek to protect, support and enhance the resources acquired from human labour and the natural resources that are needed by the entire community in future years (Strategic Direction, 2008).
According to Van der Putten (2005), the stakeholder theory is one that has brought about the importance of corporate social responsibility or CSR among business organizations. Based in this theory, companies do not only have a responsibility towards the society within which they hold their operations, but also their shareholders, their employees, their consumers, their suppliers and their local communities (Vogel, 2005). In this context, it is the responsibility of any company to make sure that they are able to give something back to the entire community and the environment, both of which have helped them to become successful, or continues to contribute to their success (Bronn & Vrioni, 2001).
The implementation and the continuation of corporate social responsibility among business organizations actually ‘constitutes ...
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Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
Consumer buying behaviour - The 4 major types d. Characteristic of Buyer Behaviours 2. Objectives of the Study 3. Literature Review 3.1 Marketing Mix 3.2 Core Competency 3.3 Importance of Consumer behaviour to marketers 3.4 Perspectives on Consumer Behaviour 3.5 Consumer behaviour and marketing concept 3.6 Customer buying decision process 3.7 Market Aggregation and Segmentation 4.
The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.
These subcultures of consumption are created in order to make it easy for the marketers to understand and target a particular set of customers with same preferences and norms (Schouten and McAlxendar, 1993). One of the emerging consumption subcultures in the today’s high tech environment is the online shoppers and buyers.
Ford Motor Company recently celebrated its 110th birthday and currently maintains the status of fifth largest automaker in the world in terms of total auto sales (Schmitt 2011). Ford sustained revenues of $134.3 billion USD in 2012, supported by the sale of 5.53 million automobiles across the world (Ford Motor Company 2013).
Behaviour 19 2.5.Empirical Evidence of Changing Consumer Behaviour - Flatters & Willmott (2009) 26 2.6.Empirical Findings from Regional Surveys 27 2.7.Impact of Financial Crisis on Consumers Residing in the United Kingdom 29 2.8.Literature Gap 30 2.9.Chapter Summary 31 Chapter 3 - Research Methodology 32 3.1.Introduction 32 3.2.Research Method Used in the Study 32 3.3.Data Collection 35 3.3.1.Survey Design 35 3.3.2.Sampling of Survey Respondents 37 3.3.3.Interview Design 37 3.3.4.Sampling of Interviewees 38 3.4.Data Analysis 38 3.5.Ethical Considerations 39 3.6.Limitations of the Study 39 3.7.Chapter Summary 40 Chapter 4: Data Collection and Findings 41 4.1.Introduction 41 4.2.Findings from
ning a social marketing campaign: can a longer term approach be of benefit in changing the behaviour of young drinkers?” This section comprises of mainly four basic steps which are involved in the process of data collection. More often than not, the type of methodology used in
From this research, it is clear that the world in which we live is moving towards globalization. Competition among the organizations is ever increasing in the ever-changing environment that we live in. Companies, in order to gain greater market share, must concentrate on the cultural factors that are prevalent in the target market.
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