As a response to undertaking the responsibility to provide advises and consultancy on the projected investment in Cuba, I have engaged into an extensive research of the potential risks as well as the opportunities entailed in this expansion plan. Having investigated a number of…
For this reason, a SWOT was implemented; SWOT is a diagnostic framework for evaluating a firm’s strengths and potentials as well as weaknesses and threats regarding a particular investment program. The analysis that follows my argumentation is given below:
The company has managed to undertake expansion and investment programs in the past in a very successful manner, signifying the capabilities and competencies, as well as the ‘know – how’ of Egycel to effectively leverage opportunities in foreign markets
Egycel is oriented towards assuming risks in new markets and has proven that it has managed to transform potentially non – profitable operations into successful projects (at least the in the case of the majority of such projects)
The firm leverages economies of scale; stemming from the increased number of subscribers that use common networks. The economies of scale are translated in the relatively low prices that Egycel can actually offer to customers and in the competitive advantage over its major rivals
Egycel has failed to successfully implement one investment program (in Iraq) due to the high risks stemming from the political instability (this can also be considered a weakness for the current investment in Cuba, however as it will be later on explained the opportunities significantly outweigh it)
The Cuban market is in its infancy (introductory stage of the Product life cycle- PLC) with regards to the Telecommunications industry which fairly implies that there are many opportunities for established, international players (Semuels, 2009)
The Cuban telecommunications market has been highly regulated by the country’s government until recently, but there is evidence that deregulation has already initiated and that in the forthcoming years, international telecommunication organizations will capture large shares/portions of ...
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