Research objectives describe what is aimed to be accomplished by the research. Principle objective of this research is to identify the effects of recession on the global automobile industry. The research will be conducted with the objective of finding out the significant changes that have taken place in the automobile industry due to global financial turmoil. Since the financial meltdown started from the mid of 2008, the research will be carried out to find out those changes that have taken place from the year 2008 till February, 2010. Changes can only be understood when previous statistics will be compared with the present statistics. As a result it is very important to find out the situation of the industry prior to the period when there was no recession and the situation that has emerged after the recession. Finding out these situations is a major objective of the research.
Recession is one of the most talked about topics in the global economic scenario over the last two years. It has affected almost all the industries in all the countries starting from developed to developing. Automobile industry is one of those industries that are badly affected by the global financial turmoil. However before getting into further details regarding the effects of recession on the industry, it is crucial to have a clear idea regarding recession, its causes and effects. This research will include a well structured literature review where all the theoretical aspects of recession will be clearly explained. The literature review will also contain the theories that are related to marketing and strategic management. Moreover the literature review includes all the theories that are related to the research methodologies and that are relevant to this particular research.
Research methodology is referred to the method in which the research would be conducted. It includes research