(Fullen, pg 287, 2006)
The PESTEL analysis for this theatre is one of an important task, which should be done in an orderly manner in order to generate better outcomes. (Grant, pg 551, 2002) All the external factors should be properly measured and all the areas should be covered in order to know all the external factors, which can harm this theatre, and those factors, which can be the positive as well as useful for this theatre. All the factors should be considered well before the working of any project, in order to overcome any upcoming problem. (Babette, pg 228, 2008)
The political element directly refers to political stability in any nation or country and also explains the political support for any business, direct or indirect. Main issues concerned with Rose Theatre are funds related, the theatre management has asked Kingston Council for around £600,000 a year of council taxpayers’ and there are political pressures against proposal also (Surrey Comet, 11th November 2008).
On the other hand, an economic element refers to the degree of market stability as well as freedom. There are other factors also to understand like how much the business is costing and how much it can generate to keep competitive. In the case of Rose Theatre the Kingston Borough Council has been supportive and has provided funds worth £5m and also supported in other ways, now is the turn for the theatre to generate audience and money to keep running (Billington, 6 December, 2004).
The social element refers to the demographic factor of any country or nation. Rose Theatre has one feature which is uncommon, it accommodates people at low prices to take front space and settle on cushions to watch plays. It attracts a large audience because of its status as one of the best theatres in town and has had many big names step onto its stage for productions (Britton & Worthington, p.181, 2009).