Besides, the youth, the business also targets those who are health conscious by using only fresh foods in making their meals.
Over the years the world over has had to deal with many health issues as a result of the diets majority of people choose. The fast foods that the bulwark of the UK population consumes have become their health detriment. Diseases like cancer, hypertension and diabetes have merged with weighty issues like obesity and cardiac arrests among others to terrorise people all over the world, including the UK. There is a call for people to turn to organic products and eat healthier foods to avoid these health risks (Organic food directory, 2008). The Northern Nosh had this in mind and that is the reason behind the healthy food production bit in the mission statement. Majority of the food vendors in the festivals do not consider the health of their clientele and as such sell fast foods but as a business we intend to incorporate this in our products and services. Northern Nosh is determined to do this by acquiring only fresh food from the Northern parts of UK and other fresh food suppliers. Considering that there is a lot of pressure for people to eat more fresh foods and organic ones for that matter instead of the genetically modified foods, Northern Nosh potentially enhances the aspect of healthy living. This healthy food aspect is also indirectly reduces the number of competitors for the Northern Nosh business as majority of the food vendors sell the fast foods which are not so healthy. We are of the view that the young people will be attracted to the fresh and healthier meals once they know it is organic and without so many rivals the Northern Nosh is likely to succeed.
Apart from the healthy foods being sold, the business also plans to sell its products at reasonable enough prices for their clients to afford. With the surge of campaigns for organic foods against the genetically modified ones, the business looks forward to making profits.