While writing, keep the key purpose in mind and by no means one should drift from it. Nonetheless, if during the way of writing, one notices that centre of attention has altered, it is imperative to correct writing as considered necessary to reveal the point with the intention of keeping an understandable, as well as logical document (Guffey, pp.27, 2007). The readers should be inform in the beginning how they will get advantage by reading the document; what they can achieve, which facts and figures can be found, or how they can be benefited from reading that document.
Identifying the audience for which one is writing will assist in deciding the manner as well as substance of the document. If one is not certain regarding the readers then the writer should inquire from himself for whom he is writing the document as well as who is almost certainly get the advantage from his writing. If one is writing with the plan of advertising an artifact or service to a target market or supporting a cause, he might have to know the age of anticipated readers, the background of anticipated readers, the place where they live, their phase of life, their interests as well as activities, and what factors are important for them. These sorts of questions will assist the writer to aim his audience and then write for them (Locker & Kaczmarek, p.91, 2008).
While one writes, he should take care of practical as well as other terminologies, short forms of words, in addition to abbreviations. Except that one is writing for a specially focused area, it is better to stay away from slang and to spell acronyms and abbreviations completely, at least when they are used first. Regardless of the readers, one usually does not have to be excessively conventional or reserved. A standard, relaxed tone will generally be helpful in getting the point across (Guffey, pp.13, 2007).
As the reader has recognized, an effort should be made to foresee the facts that the reader would like or require,