The literature review of this study would mainly focus on the strategic planning practice on a micro activities level and it requires the organization to put in place a number of initiatives such as design, planning and implementation strategies. Critics points out that the strategic environment demands attention to be paid to such variables as internal quality management, Human Resource Management (HRM), internal value chain analysis, supply chain management, product portfolio development, product & marketing mix, market segmentation, event life cycle management, strategic product/customer/market orientation, a sound communication strategy and above all a competitor orientation strategy.
Butler (2001) pointed that a perceptual mapping process to achieve strategic and organizational goals is nothing new in the micro level firm’s own operational environment. Thus the current dichotomy between strategic competitive environment and strategic operational environment is based on the organizational outcomes. The micro level activities of the firm are subject to a greater amount of competitive pressure than those firms which exclusively produce in order to sell in the domestic market or export physically. Thus the competitor orientation strategy of the micro level firm is determined by the level of internal and external competition. How best to meet this competitive pressure depends on the micro level firm’s ability to absorb excess demand through capacity and value creation. Internal value chain management process of the firm decisively places some limitations on its ability to meet this extra demand. Therefore it’s the pricing policy, HRM and internal management culture that ultimately enable the firm to meet this demand successfully. If the attendant VRIO (value, rarity, inimitability and organization) framework is sound enough to enable the management of the company to withstand pressure and devise