StudentShare solutions
Triangle menu

Starbucks strategy - Assignment Example

Nobody downloaded yet
She proposes to ``invest additional $40 million annually in the companys 4,500 stores, which would allow each store to add the equivalent of 20 hours of labor a week.`` (Moon and Quelch 2006)
Customers who were surveyed noted that the length of time they had to wait was too long, and the research also found that the typical customer base was also changing. The team also learned that, although the companys most frequent customers averaged 18visits a month, the typical customer visited just five times a month (see Figure A below).
This is a key element for marketing that the customer base is changing. The most frequent customers are less affluent and spend less money per visit. Therefore, to accommodate this change, Starbucks needs to do two things: provide faster service and increase the visits from the new customer base.
According to the graph above, the new base comprises 80% of the traffic, but visits fewer than eight times per month. Since this base is less affluent, they contribute only 40% of the total transactions for revenue. However, the waiting time for service may be contributing greatly to the fewer visits, since the less affluent base is likely to have less leisure time. As long as Starbucks continues to provide high quality beverages and a welcoming atmosphere, their affluent customer base will continue to visit up to 18 times per month, and their contribution of 60% of the revenue in stores will continue. It is the new customer base that has to become more pleased with the service, and increasing the throughput will likely increase this base also as word gets around that waiting time is short. Lessening the waiting time for service will make the entire customer base happier, so will not cause any harm to the 60% transactions.
Considering the information from the polling of customers, the two major factors in service which concerned them were speed of service and friendlier more ...Show more


She has to sell the board on the idea of investing a large amount of money to increase customer service. In talking about services we have to deal with something that is intangible, whose buying…
Author : murrayimmanuel
Starbucks strategy
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Starbucks strategy"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing and Operation Management: Starbucks
Starbucks is a global coffee retailer opened in 1971. It started as a small coffee shop, which was initially owned by Gordon Bowker, Gerald Baldwin, and Ziev Siegel. The first location was at Seattle, which was followed by opening up of a coffee shop in Japan in 1996 after which numerous coffee shops were opened worldwide.
12 pages (3000 words) Assignment
Starbucks Coffee Company - An Analysis
9 3.1 Value Chain Analysis 9 3.2 Threshold resources and competences and Distinctive resources and competences 11 3.3 Strength 12 3.4 Weakness 12 4 Task C “ Strategic Fit Analysis “ 13 4.1 Strength 13 4.2 Weakness 13 4.3 Opportunities 14 4.4 Threats 14 5 List of References 16 List of Figures and Tables S.
11 pages (2750 words) Assignment
Starbucks, the Global Coffeemaker
According to the paper Starbucks believe in valuing people – the employees and the customers. Howard Shultz revived the company by enhancing the integrity of their assets – the company values, culture and guiding principles, which gained the trust and confidence of the people and the community in general. What is remarkable with the Starbucks team under Shultz is that they understand their customers.
12 pages (3000 words) Assignment
Business plan: Starbucks
Objectives: This particular study will focus on the business planning of Starbucks on the global prospective. The opportunity and threats towards the US and new market in global prospective are described properly. The SWOT analysis of the Starbucks is also described wisely with many examples.
11 pages (2750 words) Assignment
Analysis of Starbucks Caf
Analysis of Starbucks Cafe. Starbucks Cafe is the largest coffeehouse chain in the world. The firm was founded in 1971 in Seattle Washington by three partners: Jerry Baldwin, Zev Siegl and Gordon Bowker. The firm operates over 17,651 stores across 60 countries.
5 pages (1250 words) Assignment
Starbucks is adjusting its marketing strategy and taking a risk. This paper seeks to analyse all the external environmental forces that affect the Starbuck’s strategic marketing plan. More so, the paper will detail the dynamics, success, and challenges facing the implementation and operations of the new marketing strategy.
5 pages (1250 words) Assignment
Project (Starbucks corporation) final
Company Background Company Overview Starbucks Corporation is an USA based global coffee chain based in Seattle, Washington. Starbucks also happens to be the largest coffee chain in the world. The first ever Starbucks, opened in Seattle in the year 1971. It was opened by Jerry Baldwin, Zev Siegl and Alfred Peet.
4 pages (1000 words) Assignment
Starbucks Corporate Strategy
The company also has to allocate resources which will be used in attaining the objectives stated. Thus, strategic management consist of diverse activities and functions in achieving the company's objectives. Strategic corporate management is a continuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges.
6 pages (1500 words) Assignment
The PESTEL analysis derives all the external environmental forces that influence a business strategy. They include social, political, economic, legal, technological, and environmental forces. All the external environmental forces
4 pages (1000 words) Assignment
Components of Strategy/Starbucks
It should also ensure that these skills and abilities are upgraded through training developing the capacity to do something. Once the employees acquire the
3 pages (750 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Starbucks strategy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us