We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Communications - Essay Example

Comments (0) Cite this document
Summary
In the contemporary environment of competitive business, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it…
Download paper
GRAB THE BEST PAPER
Marketing Communications
Read TextPreview

Extract of sample
Marketing Communications

The inter-dependence of the various elements within the system has vast potential to establish a market that is sustainable as well as mutually satisfying. Indeed, as per the video (persuaders), one of the major challenges of modern integrated marketing is anticipating the changing requirements of the people and using effective advertising to connect emotionally with the people.
Kotler has defined IMC as the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling messages about the organization and its products (Kotler, 2009). Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing.
Baker and Hart have asserted that ‘putting people into marketing is essential for many reasons’ and not the least being that all businesses fundamentally cater to the needs of the people (Baker & Hart, 2007). Advertisements and media play a very crucial role in the strategy planning and are often used to define company’s position vis-à-vis the market strategy for non market factors. A well defined market strategy is the key to success in any new market. The various media in the region are important tool to popularize the company and help establish its brand among the masses.
Analysis and identification of the changing trends of the customer requirements are important ingredients to gain leverage against their rivals. Understanding of consumer psychology, ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communications Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/393133-marketing-communications
(Marketing Communications Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.net/miscellaneous/393133-marketing-communications.
“Marketing Communications Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/393133-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing communications
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
8 Pages(2000 words)Essay
Marketing Communications
Approach of IMC used 8 Challenges of IMC tools 9 Recommendations and suggestions for future use of IMC 9 Conclusion 10 References 12 Abstract This paper has been written to enhance the practical knowledge of integrated marketing Communication usage in today’s world.
9 Pages(2250 words)Essay
Marketing Communications
em-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals. To analyse consumer attitudes towards a particular product, it is essential to focus mainly on the goals that consumer
7 Pages(1750 words)Essay
MARKETING COMMUNICATIONS
(Chris Fill, Second Edition). Marketing communications can be used to persuade target audiences in a variety of ways. (Waller 1996). Within markets exchanges,
24 Pages(6000 words)Essay
Marketing communications
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
10 Pages(2500 words)Essay
Marketing Communications
eals with the brief case studies of three different organizations from the same industry, on use of IMC campaigns, their selected target markets, campaign ideas, tools, themes and comparison of the three companies. The whole essay clarifies the concept of integrated marketing
9 Pages(2250 words)Essay
MARKETING COMMUNICATIONS
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
6 Pages(1500 words)Essay
Marketing Communications
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
13 Pages(3250 words)Essay
Marketing communications
The prime purpose of the essay is to explain marketing communication, two step Communication model and basic Communication model. According to Towne and Adler, communication is described as a process which initiates when one
3 Pages(750 words)Essay
Self evaluation
I can interact with people from different classes and age groups (Dillon, 2003). This makes it possible for me to engage children from diverse backgrounds thereby help them according to the uniqueness of their situation. Additionally,
2 Pages(500 words)Essay
Let us find you another Essay on topic Marketing Communications for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us