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It so happens that the employees themselves are very much a part of delivering a certain quality of service. However, it must be noted that all employees are not consistent in their performance levels, and such inconsistencies may result in variations with the quality of service being exhibited or delivered. Secondly, internal marketing also focuses on developing customer orientation. There is a need that any management or marketing strategies implemented by the company is responsible to their needs (Ahmed & Rafiq, 2002).
Gudmundson & Lundberg (2010) says that the main purpose of internal marketing is to encourage all members of the organization (especially those who are directly involved in service encounters) to boost their performance levels. In fact, the main goal of the entire internal marketing process is to make sure that the organization is able to put suitable employees into higher positions, such as managerial positions. In addition, the aim of the process is to also boost the retention rate among all staff members, plus encouraging the employees to be more customer-oriented.
According to Grönroos (1994), in order to encourage customers to patronize a certain product or service by the company, it is important that the company does not just focus on the interactions that take place between the buyer and the seller. It is also important that the actual interactions that take place provide the company with the opportunity to market their organization. Thus, there is a need for managers to train their employees to be both ‘sales-minded’ and ‘customer oriented.’ The third phase of internal marketing, as was mentioned, pertains to the implementation of management strategies and bringing about change within the organization. The key to making an organization successful is to make sure that the tasks being performed by all ...
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The focus of change management is to look after all the management process that needs to be considered when working with new team members or management. In many cases, the new management often does not adjust with the organization that has acquired the firm, thus creating problems for the management.
Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.
The continuing expansion and progression of technology has broken all geographical barriers and has created the concept of global brands. The excessive supply of products and services has made global markets more competitive than ever since no organization can afford to have any compromises in their products and services.
CSR can be shown through the development of social and educational programs (Weber, 2008 p. 62). This assignment will discuss the Google Company with respect to CSR issues facing the company and courses of action on the issues. In addition, limitations due to the courses of action selected will be discussed.
Google is one of the world’s most popular search engines. In 1996, it was founded by Sergey Brin and Larry Page who wanted to revolutionize internet by streamlining world’s information and by making it universally accessible. Initially started as BackRub, the duo was able to secure $100,000 from Angel Investment and shifted their operation to friend’s garage from university’s dorm.
According to Morrow, “2004 marked the time that the company went public.” The core founders of the organization were Larry Page and Sergey Brin (Morrow, 2013). They had their foremost encounter during an academic tour. The founders formulated the organization through their professional expertise.
1). Google, through its mission statement, has a core mission of ensuring that the entire world has an easy and fast way of accessing data in the internet. They continually make data searchable from websites using the computers, phones and other gadgets. Google has marketing strategies that incorporates personality, non- profit, large and small business enterprises and have helped in the market share that the corporation controls.
to over a billion impressions over the holiday season. Yang and Filo met each in the electrical engineering at Stanford and they became close friends and as their individual personalities perfectly and complemented each other and together they developed and formed a unique combination, a tandem that is exceptional in the field of e-business technology that involves the launching pad for Yahoo with certain entities in it.
The main value proposition that Yahoo has to offer is with regards to its associated free services. These include, but are not limited to Yahoo mail, Yahoo finance, Yahoo news, Yahoo weather, Flickr, Yahoo Sports,
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