An evaluation of the industry as a whole shows that general patterns of the industry are that of targeting a mass market on the elements of cost benefits, convenience and location where the concept of differentiation is missing. The industry is becoming customer centric in an attempt to win an almost perfect competition where there is neck to neck competition and price wars going on in the industry, ultimately giving rational customers a choice to select the best opportunities available.
Hotel le Bonheur is still a local Hotel serving both leisure and business travelers (Casapart 2013). Established in the 20’s, the hotel has had both its good moments and worst moments. The worst moments of all was majorly due to poor operation procedures that made clients fail to pay for services hence making the Hotel to collapse in the 80s.
The pre-arrival stage pertains to the stage when the guest decides which hotel to lodge in (Cooper, 2012). This involved pre-purchase evaluation and the guests’ decision may be influenced by various factors such as prior experience with the hotel, promotional activity undertaken by the hotel, word-of-mouth advertising from friends, colleagues and others, the hotel’s goodwill and most importantly the ease with which reservations can be made along with the attitude and efficiency displayed by the front office employees.
Technology itself is almost always taken as an exogenous factor in economic analysis. Opportunities include increased population and improved economic conditions of the country, direct investment and technological change. Still, Vietnam has high inflation rates and old legislation dangerous for a hotel business and the market in general.
''We want to find out what influences people: colors, taste, personnel. We try to focus on one stimulus, like light,'' (Thomasson, 1) said Rene Koster, head of the Centre for Innovative Consumer Studies. ''This restaurant is a playground of possibilities.
The hotels have a wider array of hotels exclusively to satisfy the requirements of high end business class to the budget requirement all meeting the international standards of hospitality (Grand Metro Park Hotel, n d). The group uses the most advanced use
The hotel faced various difficulties with its management and operation. In order to solve those difficulties, some market strategies must be formulated. The report includes the marketing strategic plan, which had been made after SWOT
As such, seaside hotel has undertaken major projects to increase its competitiveness in providing such services; the hotel in planning to engage in a big project which will increase the occupancy of the hotel and open the seaside hotel to huge
The hotel will be named Dream Paradise theme hotel and it will offer its customers different themed rooms as per the desires of the different customer groups. Moreover the hotel will have twelve two-bedroom units
12 pages (3000 words)Essay
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