In this section, I discuss the business model of Hamptons International from the perspective of how it does business and with whom as well as analyzing the product offerings and how Hamptons differentiates itself with the rest of the competitors. The emphasis is on analyzing the business model from a strategic management perspective. Hamptons International is in the business of buying and selling property and hence its customers range from prospective home owners to commercial sector players seeking office space and other places to rent and own. The extract from the Hamptons website reproduced below gives an accurate idea of the way Hamptons is structured and how it goes about its business.
“Hamptons International is one of the premier international residential agents, offering an extensive portfolio of UK and international property solutions. Services include sales, lettings, residential developments, property management and mortgages. The company is owned and operated as a subsidiary of Emaar Properties (DFM: EMAAR), one of the world’s largest real estate companies. With more than 135 years’ experience, Hamptons International offers unrivalled expertise and service in its market. Hamptons International is headquartered in London and currently has an international network of over 85 offices. The company continues to expand both locally and internationally, positioning it as one of the most valuable residential property groups in the world.” (Hamptons, 2010)
It is clear from the above analysis that the business model of Hamptons International is indeed robust with the global expertise merging with the local knowledge to produce what can be called a “glocalized” combination of leveraging local knowledge of markets with global delivery systems. The term “Glocalization” was first coined by the well known writer Thomas Friedman and indicates a local approach to business by