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Promotion - Essay Example

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Summary
This range is an exciting new addition to the basketball shoe range which already has the seasoned and legendary Air Jordan range (Our-shoes, 2010). What makes Side Steps new…
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Promotion

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Promotion

the winner receiving a chance to meet and train with Kobe Bryant and Vince Carter (both Nike sponsored athletes.) The participants would be the shoe buyers who enter their purchase coupon into a lucky draw.
Television Ad – The television ad will show any 2 leading Nike sponsored players side-stepping each other in a one-on-one match at the basketball court. This will be shown aesthetically using slow motion video technique so as to show how Side Step shoes provide athletes with ... Read More
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