Features and benefits have long been the idea of improving sales and through promotional materials, however in today’s market pricing should be given much more emphasis by making it much more transparent to consumers in a variety of ways. This report identifies these proposed changes.
The company’s mission is simple: Apple “recognizes that by integrating sound environmental health and safety management practices into all aspects of our business, we can offer innovative technological products and services while conserving and enhancing resources for future generations” (Lee, 2008, p.5). The objectives are to improve sales volumes through creative promotion, effective distribution, and to build consumer interest in mass market groups.
The strengths of the iPod are in areas of innovation by remaining a step ahead of competition by updating features, memory and other important benefits for consumers. Research and development talent is an internal strength. Fortunately for Apple, competition is considerably weak and this is a major strength for the business!
Weaknesses include, though not a fault of Apple, weakened economic conditions both domestically and internationally, posing a potential risk for future iPod (and iPad) sales. Additionally, minimal television advertising, despite the potential cost and time investment, is another weakness in regards to reaching more mass market customers.
Threats to the iPod include the sudden resurgence of consumer use of auction websites such as eBay, creating a form of self-competition for budget-minded, mass market buyers as well as failure of retail partners to be more interactive in the sales/promotion process. These are external failures, however they definitely impact sales volume in certain market territories.
As identified, segmentation for the iPod begins with identifying specific groups with
Though not all of these gains are attributed to the iPod sales, opportunities to expand this growth is available through further…
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
Pret A Manger is a famous food chain established in London during the year 1986. The company offers variety of foods including fresh sandwiches, salads, coffee, cakes, slices, bakery, cold drinks and many others to customers. Unique selling proposition (USP) of the company is its ability to offer foods cooked by natural ingredients and fresh material which are free from harmful chemicals (Pret A Manger, 2013a).
They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food.
From the case study, it is clear that the major reason for the sudden fall in the Apple market share was licensing. Apple’s tiff rival Microsoft had licensed its operating system to the PC manufacturers while Apple was against it. In order to ensure that Apple remains a dominant force in the MP3 and cell phone segment, the organization will have to do more than just innovation.
Indeed, Southgate (2003) has also compared the marketing definition of ‘cool’ with the ‘cool’ described by Aristotle’s in his virtue and ethical theory. The paper is an attempt to convince readers that it’s important to develop
This SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will seek to look at the performance of this company in terms of what its shareholders are expecting from their returns in the long run, as well as, suggesting some solutions to the
These tyres are sourced from a number of countries in the world, who are widely known for having internationally recognized tire manufacturers.
There are around 3,000 tyre outlets in the United Kingdom, which specialize in tyre retailing and
After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that
The author states that Apple Corporation is good example of an organization which has effectively implemented and applied ERP systems in its operation. Apple Inc is an American based multinational corporation with its headquarters based in California. It focuses in creating electronic, computer software, online services and computers.
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