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Marketing - Essay Example

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In today’s fast-paced life standard, fast-food is becoming a trend of fast way to satisfy customers’ hunger. A large number of customers prefer fast-food restaurants rather than conventional types of hotels because customers enjoy fast-food convenience, taste and its style. Opening a Chinese fast-food near to the college, even though there will be severe competition from Starbucks and Costa, will definitively be a success step forward because a large number of students are from China and they prefer Chinese ...Show more


SWOT analysis is careful assessing and evaluation of the internal strengths and weaknesses and environmental opportunities and threats of a business organization. SWOT is widely considered to be a starting point of marketing and strategic plan and therefore it will be of greater…
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Marketing essay example
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