SWOT analysis is careful assessing and evaluation of the internal strengths and weaknesses and environmental opportunities and threats of a business organization. SWOT is widely considered to be a starting point of marketing and strategic plan and therefore it will be of greater…
In today’s fast-paced life standard, fast-food is becoming a trend of fast way to satisfy customers’ hunger. A large number of customers prefer fast-food restaurants rather than conventional types of hotels because customers enjoy fast-food convenience, taste and its style. Opening a Chinese fast-food near to the college, even though there will be severe competition from Starbucks and Costa, will definitively be a success step forward because a large number of students are from China and they prefer Chinese ...
Cite this document
(“Marketing Essay Example | Topics and Well Written Essays - 500 words - 43”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/393745-marketing
(Marketing Essay Example | Topics and Well Written Essays - 500 Words - 43)
“Marketing Essay Example | Topics and Well Written Essays - 500 Words - 43”, n.d. https://studentshare.net/miscellaneous/393745-marketing.
A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.
The Marketing Teacher (2000) cited Barwell to expound on the term by indicating that “the marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires” (Marketing Teacher, par.
Hence marketing becomes one of the most crucial aspects of a business. Kotler et al (2007:7) has defined market as ‘a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’.
The guerilla marketing campaign of the T-Mobile company was run for five consecutive months by sponsoring near to 25 events in the local festivals, state, and county fairs. T-Mobile has very well comprehended the importance of such marketing initiatives for the company’s success by activating 5,000 new accounts at such events and organizing more than 26,000 “Mobile Makeovers” (Chipps 1).
This is because the objectives of the issues involved can have resemblance. Whether large or small, most marketers if not all, always struggle to meet customer requirements and at the same time meeting their own commercial and marketing objectives. The marketing planning process needs the harmonization of open- based decisions at the peak of the commercial level with more closely distinct actions at the bottom.
It is in this reason that the proponent of this paper tries to gather information about the basic concept of marketing and the probable impacts of internet on the dominant logic of marketing. Considering that the traditional-based marketing has