to assist in the resurrection of its once-trusted banking organisation, pending the upcoming relaunch and separation from the Royal Bank of Scotland. TF Creative Consultancy provides marketing expertise and…
As the assigned leader in this goal, the development of a strategic communications plan, including in-depth advertising advice, is included in this marketing report. The goal of the consultancy group is to help the business come in under the £10 million, one-year budget and this communications plan provides the insight to make this a reality whilst assisting the business in building rapid competitive edge over other banking competition. The report outlines the creative solutions for Williams and Glyn’s effective April 2010 through March 2011.
Depending on the specific locations of the majority of the 1400 branches relaunched by Williams and Glyn’s, market size is different. However, based on the results of the 2000 census, there are eight million residents in South England. Of this population total, nearly 85 percent are of White background, estimating approximately three million potential clients for the new bank. This three million total is the foundation for market demographic overview. The population represents very diverse age groups and Williams and Glyn’s has the ability to appeal to them all through concentrated mass market advertisement.
Williams and Glyn’s will face considerable banking competition in South England, including several brands operated under Lloyd’s, such as the Bank of Scotland and Lloyd’s Bank, along with several, smaller independent banking organisations. Competition in this area is intense, creating the need to differentiate Williams and Glyn’s in areas of service, tradition and consumer guarantees of security for various banking investments.
The goal of Williams and Glyn’s is to develop specific communications that raise consumer awareness, as this relaunch is essentially rebuilding an entirely new brand from the bottom up. Therefore, the first objective is to build generic brand awareness through the ...
Cite this document
(“In-course assignment Part 2: Developing a Strategic Communications Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/393748-in-course-assignment-part-2-developing-a-strategic-communications-plan-for-williams-and-glyns-bank
(In-Course Assignment Part 2: Developing a Strategic Communications Essay)
“In-Course Assignment Part 2: Developing a Strategic Communications Essay”, n.d. https://studentshare.net/miscellaneous/393748-in-course-assignment-part-2-developing-a-strategic-communications-plan-for-williams-and-glyns-bank.
– David J. Skorton, President, Cornell University” (Cornell University, Office of the President, 2009)
These remarks delivered by Cornell University’s President, David J. Skorton, convey its strengths and resources in its quest to achieve organizational
Quality food supplies being the founding strategy of Kudlers’, the company does not need any new strategy. All it has to do is to rediscover its new strategy and pack it well and display it. Customers are already
study has identified the critical success factors needed to be considered by the aerospace industries and analyses the effectiveness with which Airbus has executed those factors. Apart from these factors Porter’s Generic strategies have been used to study the generic
A corporate communication plan will go a long way in organizing and prioritizing the various tools and proposals one uses to give the correct information to the correct target group at the ideal time. Another advantage of this is that it assists in ensuring that the people involved are aware of the new developments leading to their support for communication changes.
ective of this paper is to look into the key drivers of change in the communications industry in UK, how the four industries compare in terms of attractiveness and the strategy Vodafone should use in order to achieve its goal of being the leader in the industry.
The outcomes I was seeking with this idea was to provide a better selection of healthy meals. This included adding food to the menu. By offering a variety of food to the students, the Institute will have more attraction for the pupils. Taking care of pupils that
Hawes & Curtis is a popular British shirt making company, which was founded in the year 1913 by two individuals named Ralph Hawes and Freddie Curtis. Apart from shirts, the company is also efficient in providing
5 Pages(1250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic In-course assignment Part 2: Developing a Strategic Communications Plan for Williams and Glyns bank for FREE!