We, as a team, wanted to focus on environment issues through our promotional campaign. At the same time few of the team members wanted to attract young generations through ‘style’. Nokia did not link up with the environment so we dropped that one. It was hard to decide between the remaining two so we thought of coming up with an exciting new concept. A joint venture of adidas and vespa i.e. vespa hybrid scooters equipped with adidas accessories (helmets, gloves, covers of accelerator and brake controls etc.). Adidas had dedicated a small area at the adidas store for the display of new vespa hybrid vehicles. The idea incorporates both the environment friendly qualities of vespa hybrid scooters and the style of adidas in it. In the promotional campaign, we had to highlight the attributes of both the products and somehow link up the two.
The next step was to devise a strategy to introduce the product to the customers and grab their attention. The idea was to start off with a few punch lines that can serve as teasers for the people that enter the Oxford Street where the adidas store is located. Businessdictionary.com states (n.d.) that ‘purpose of teasers is to arouse widespread attention, and build excitement and expectations through consumer curiosity. For teaser ads to succeed, they must be widely publicized’. Along with the teasers, two or more printed ads were also to be displayed along the walkways. The printed ads would have stylish images of vespa scooters with drivers wearing adidas accessories highlighted using proper colour schemes. We also decided to put up video ads at a place in the street which was easily visible to all the visitors roaming around in Oxford Street. With these advertisements in place, visitors would be attracted towards the adidas store to have a look at this new product on display. Within the store, the posters will tell the visitors that new hybrid vespa scooters consume 20% less fuel and ...
Cite this document
(“Design management Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/393936-design-management
(Design Management Essay Example | Topics and Well Written Essays - 1000 Words)
“Design Management Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/393936-design-management.
Design management in the 21st century takes into consideration the changing world and its influences on design, the regional differences in corporate culture, and the influence of design management on organizational creativity. Further, the future roles of design managers, the relationship of design management to design thinking and visualization, and innovation in design development for creating new products, new markets and growth are essential for staying in the fore-front of competitive business activities (DMI 2010).
Through redesigning the logo and using marketing strategies, and actively engaged formative research to get insight into the company and to help ourselves define the problem. We adopted different research methods and tactics that could avail the best information on specific needs of the research.
This essay explores Fashion management. The implementation of design technologies or changes in the design of a product may increase the acceptance level of the product to the customers. The business enjoys the benefits of investing in design management which helps them to achieve their goals. Design management may lead to increase in sales.
The dilemma of dealing with old age has naturally deterred the attitude of the once sociable people into becoming less acquainted to the society that they are living in. It is likely unbearable for them to actually accept that this is already their new state.
The author states that after years of struggling in the Japanese market with various products after 1990 the company decided a new approach. It created products based on the specific cultural profile Japan. A product that was introducing utilizing this new decentralized marketing approach was Joy detergent.
It means that design thinking involves such standards and processes which are of extreme importance in solving various business related problems. Martin (2009) asserts that “design thinking means thinking as a designer would, which
The main notion of user friendly is that it utilizes designs with common psychological of uses. Thus, user friendly is critical. It is applied by most people and, takes social norms and ideology to account when a process, system, product, or service is been made. This
However, there was a time when Starbucks struggled and faced hard times in its business. This case study will look at how Starbucks overcame internal and external barriers in its business through design
The institution offers internship to students of various disciplines not only to improve the theoretical lessons but also to expose them to the outside world. For a compressive assimilation of skills and transformation
1 Pages(250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Design management for FREE!