In this paper, the effects and purposes of an advertisement will be analyzed. The analyzation will be based on a fragrance advertisement from the international fragrance and designer clothing producer, Calvin Klein. In this advertisement there are various themes which have been put into consideration and have been considerably used to put forward the message intended by the seller to the probable buyers. Some of these themes include love and romance, relationships, and beauty or overall physical appearance. The purpose of these themes is to pinpoint and draw in an audience, one that is interested in the thing being advertised.
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.