Retail Marketing - Essay Example

An underground ticket hall connects Kings Cross Underground Station to St Pancras International via the western concourse. Interchange from Kings Cross main line to St Pancras is on street level. The open, bright design, general cleanliness and high-end retail outlets of St Pancras International create a positive sense of arrival for passengers and have resulted in the station acting as a destination in its own right. Movement paths within the interchange facility are largely direct and clear with good sight lines and little clutter.

Spatial management is good with mixed use spaces arranged to either side of movement spaces, decision points are relatively clear with minimal advertising or other distractions. Much of the station environment is step free with lifts, where needed, located on desire lines. A visible staff presence, combined with pedestrian and retail activity promotes a sense of safety and security. St Pancras International has a wide range of eateries available from fine dining in the St Pancras Grand to top notch nosh in traditional London gastro pub and fresh food on the go in many casual dining restaurants.

St Pancras grant: The restaurant, created by Martin Brudnizki, the celebrated designer is a glamorous setting. There is an elegant Whiskey bar and stylish Oyster Bar which are for coffee meetings, pre-dinner drinks and informal dining. There is a graceful Betjeman room which offers private dining and is also perfect for business meetings.  Mirroring some of the great restaurants and bars from around the world, Head Chef, Chris Dines menus reflect the best of what is truly British, changing regularly in accordance with the seasons and availability of locally sourced produce.

The wine list, artfully compiled to complement the food, will please the most discerning customer and has premium wines available by the glass and carafe. The Betjeman Arms is a fantastic gastro pub offering great british