As cited in Beverage Digest’s 2009 report, Coca Cola Co. ranks number one in total market share with 41.9%, besting top competitor Pepsi Cola which garnered 29.9% only (Beverage-Digest 2010). In Europe, Coke is pegged to have…
As expected, Coke will once again participate in the 2012 Olympics as a Major partner. This is to reiterate their market stance and continue working on maintaining their market position. Every celebration, the Olympics gathers athletes and spectators, old and new alike, from every color and race. The management sees this as a potential to further penetrate new and emerging markets as well as sustaining old ones. There is always something new to look forward to every Olympics celebration, and there will always be new heights to be conquered.
A. Strength – Coca Cola’s strength lies mainly on its brand popularity. It can’t be denied that Coke is a well-known brand worldwide, topping the lists of preferred beverages. Showing the brand logo alone triggers recall among the audience, having been a dominant brand in the market for over a century already.
B. Weakness – Negative Publicities being released against the brand prove to be Coke’s weakness. Through the years, carbonated drinks have been associated to health concerns, and this contributes to the brand/ product’s weaknesses.
C. Opportunity – Despite’s Coke’s stature as the best selling soft drink internationally, there is still an opportunity to introduce a new product positioning particularly in global celebrations such as the Olympics. As a consumer product, there is always more room to grow and more market to saturate. This brand may emerge as the preferred thirst quencher during the event, resulting to greater brand loyalty and repeat consumption even after the event ends.
D. Threat – The emergence of health drinks such as cold teas and non-carbonated drinks has definitely affected the sales of cola drinks. People are now becoming health conscious, with grocery shelves being filled with Health Beverages. This proves as a threat especially now that these beverages are being sold in retail and competes with Coca Cola pricing. Sometimes, these brands even emerge ...
Cite this document
(“Report style Essay Example | Topics and Well Written Essays - 1000 words - 1”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/394146-report-style
(Report Style Essay Example | Topics and Well Written Essays - 1000 Words - 1)
“Report Style Essay Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.net/miscellaneous/394146-report-style.
clusion 16 7.0.References 17 1.0. Introduction Strategic management with the purpose of developing proper strategies is quite important for organisations as it is quiet likely to facilitate the attainment of growth along with competitive advantages. Thus, developing effective strategies would augment the likelihood of attaining success by the organisation at large.
This enables them to explore the emergent niches and benefit the most from new business opportunities. This expansion has also led to a rise in various challenges that compound the market environment and to a great extent undermine the functioning of the respective organizations.
Melville questioned social, political and aristocratic cultures of the Enlightenment Period. He did not believe in the reasoning of nature and was anti-rationalism. The Enlightenment encouraged emotions as aesthetics. Melville believed in the
within a single movement, Beethoven may be said to have remained within the classical framework, even while using it in startlingly radical and original ways” said Charles Rosen in his classical survey ‘The Classical Style . Keeping in mind this quote, it gives us a clear
In spite of the large number of newspapers available in Russia, Few Russians actually read them, only 10% compared to Swedens 90%. Russians spend 9 minutes on average devoted to reading dailies, Turks by comparison spend 74 minutes per day.
It has accelerated the rate of progress and led to the transformation of the world into a global village. Sending information overseas has been made easier and emergency services utilize wireless networks to communicate vulnerable information.
The second element is conflict – the confrontation that becomes clear while the plot develops. In The Secret Garden (1911), Marys conflict is most of all with herself and about her learning to interact with