The mass media is able to effectively set almost any political or public agenda and frame how media consumers view a particular topic. For instance, an overall majority of information that is presented to the consumers against gay marriage would set a public agenda that suggests that everyone is and should be against gay marriage. The agenda-setting and cultivation theories come into play here and have a direct relationship with setting the public agenda.
Gatekeeping is a process that all media stories go through internally within the specific media outlet to determine what information is allows to be presented to the public and in what way. Writers and reporters typically are given specific assignments and told to write them from a particular viewpoint. After the work is written, the editors will comb through the work to make sure that it is void of errors and presents the appropriate message for the general public. Because media outlets frame messages, the editors are directly responsible for ensuring that the messages are properly framed and presented in a clear, understandable format.
The potential problem that this presents is that the consumer may not be able to peel apart the framing of the mass media. In other words, the consumer is only going to hear a specific message and not always the entire story. This does not mean that the media is lying about the story, but it simply means that the way it is portrayed is framed in a specific manner so that the consumer perceives it in a particular way. Many consumers do not think objectively about a news story and accept what they view to be true. The media can easily take advantage of the ignorance of the general public.
The mass media can cultivate an individual’s attitude or perceptions based on the type of message and the specific details of the message that are being portrayed. Cultivation ...
Cite this document
(“MIDTERM QUESTIONS Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/394158-midterm-questions
(MIDTERM QUESTIONS Essay Example | Topics and Well Written Essays - 750 Words)
“MIDTERM QUESTIONS Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/miscellaneous/394158-midterm-questions.
The study concludes that to achieve in-flight service excellence the airline has to ensure the right fit of the crew members to the job. It has been found that in many instances the economy class passengers have not been informed of the on-board services available. This shows failure on the part of the crew members which could be very personal in nature.
The best evidence of Thales being an observant philosopher is that he is famous for predicting an eclipse. Thales is said to have thought to the Greeks the science of geometry and many geometrical thermo are attributed to him. During then these group of thinkers, now known as philosophers began to engage in an extended exploration of the speculative issues.
Reference can be made, as an example, to the recent opposition between US and China in regard to the latter’s rights on islands that belong to Japan. In addition, the two countries have a common interest: they both want to have a decisive role in critical international issues, especially in regard to economy and geopolitics.
In his work, he describes orientalism as a major element that shaped three powerful nations in the world, namely, Americans, French and the British, through cultural and political exchanges. As depicted by his methodology of research works, his first argument is about fighting a dominant power.
According to the United Nations Office on Drugs and Crime (UNODC) (2006), they have also grown more violent, more corrupt and pervasive in society threatening not only peace and order but the sovereignty of states, particularly those that are already facing political and economic challenges.
It was not long before Roosevelt took control of the New Deal, and well beyond progressivism. Roosevelt created a precedent for larger social programs and for government participation in economic activities. The New Deal’s biggest achievement
2a. There is compete-qualifier framework in Northern Insurance, where the managers and the staff working in the underwriting department are competing against the TUFS system, which is being qualified by the IT department (Smith
The staff should be able to determine the weakness and work to improve them. They should also use the plan’s strength to create a dominant force in the CPIC activity at hand. The planning assumptions that
Sport is one of the main features which have driven touring activities within many region for several generations. Sport creates a mass movement of tourism towards a region, and this produces the similar effects on the economy as other tourism activities. These
5 Pages(1250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic MIDTERM QUESTIONS for FREE!