online advertisement for the brand Kohler, a manufacturer of household plumbing products, is being addressed for its successes or failures in areas of communications and persuasion. The advertisement being described depicts an attractive female plumber, who passes by a rather ordinary-looking young man on her way to take care of a plumbing problem in an adjacent building. As she passes, she smiles at the man who is delighted by what he sees and runs into his bathroom. Upon entering, in an attempt to make the toilet clogged, he begins pouring candles, rags, plastic flowers, plastic grooming product containers and even dog food into the toilet. To his amazement, the toilet fails to clog and he is obviously upset that he might never see the female plumber again as he cannot create a legitimate clog to beg for her services.
The basic marketing communication model provided by Chitty et al. describes the process flow of attempting to send a singular message about a particular brand. Under this model, the source, in this case Kohler brand, seeks out a specific communication objective. The communication objective for Kohler is to express the quality, no-clog feature of their higher-end toilet products. This objective builds consumer awareness of this durability feature by creating a rather short message (advertisement) in order to persuade potential customers to favour Kohler brand over other models.
The Chitty et al. communication model further reinforces the importance of selecting the proper media channel in order to deliver the message successfully. In this case, Kohler has chosen the on-air television advertisement and the Internet in order to create consumer interest or online buzz about the product. This model further describes the importance of understanding the proper audience to deliver the message, the target audience identified after segmentation of homogenous markets most likely to respond to the message. In this situation, the chosen receiver for the
Kohler brand products have a strong reputation and most of them are in their maturity stage, other than a few modifications that add new features or benefits; or materials. The company has issued an advertisement that is highly persuasive and gives consumers, at the same time,…
What Exactly is RFID The Radio Frequency Identification system is composed of minute devices that can be embedded in or attached to products or objects for the sole aim of identifying them over a radio channel. In this regard, the RFID system could conveniently be conceived as the electronic replacement for the traditional bar code, except that in this case, objects can be read easily and more frequently, improving the quality of information on the objects (Karjoth and Paul, 2005, p.27).
However, now the bank (my organization) has announced a public gathering to celebrate the event. The bank is looking forward to double its growth within the coming two years and therefore employee motivation and public relations are of
plan, it uses cognitive response literature in measuring feelings and thoughts of its clients, attending to them in an appropriate manner and thus managed to establish itself as the leading retailer. The employees also take their pride by being part of the company’s success
The author states that although the website included interactivity, it was limited to only few portions such as the primary promotional belt of the webpage. Also multiple tabs have been given for highlighting various product segments which has clamped the webpage. The praiseworthy aspect of the existing web page is the navigational system.
Since we cannot do away with conflicts, we have to find ways of managing them and not totally done away with since when maintained in minimal levels can be very healthy. This is because they promote mental and physical health, establishes confidence in relationships,
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