Adopting a right marketing strategy is the only key for present day organizations to generate maximum revenue and face the intense competition prevalent in the industry. Present report is attempt to study the subtle nuances of the information technology industry with special…
The study discusses potential theories and literatures available on marketing audit and describes its importance for present day organizations. Conducting a marketing audit for any organization involves analysis of the external and internal environments of the organization. Analysis of the external environment can be done through various models and frameworks which have been proposed by previous researchers. These analytical frameworks consider various crucial aspects of the external environment which have potential influence on the business operations of the organization. While scanning the environmental elements of Lenovo various factors have been considered which are external to the organization and have significant influence on it. Similarly the internal environment of the organization has also been analyzed deeply to identify the potential strengths and barriers which exist within the organization. While scanning the internal environmental of the organisation, various theories and analysis have been implemented to analyse the resources and capabilities present within it. For data collection various news and texts have been used as secondary sources. These organizational data are analyzed and inferred for identifying the strengths and weaknesses of the organization. A systematic plan for action has been suggested as recommendation at the end of the report.
Marketing audit states the importance of aligning the marketing operations with the objectives of the business as well as the capabilities of the organization. Once it gets aligned, the organization experiences increased level of potential in its profit making and marketing activities. If classified broadly the process of marketing audit involves proper understanding of the goals, identifying current resources and techniques to be utilized by the organization, collecting information from organizational and non-organizational sources for understanding the internal environment of the organization and ...
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(Marketing Audit Essay Example | Topics and Well Written Essays - 4500 Words - 1)
“Marketing Audit Essay Example | Topics and Well Written Essays - 4500 Words - 1”, n.d. https://studentshare.net/miscellaneous/394671-marketing-audit.
This report assesses and evaluates one of the most important functions of the organization- marketing. Marketing planning is essential in any organization as it provides a systematic approach and gives the managers a deep insight about the existing relationship and integration of marketing function with the overall strategy of the organization.
, headquartered at Oak Brook, Illinois, United States (Yahoo Finance, 2012). McDonald’s being a global organisation which operates its business activities worldwide and its operations have been segmented into four different areas namely, a) Asia Pacific, Middle East, and Africa (APMEA), b) Latin America and Canada, c) Europe, and d) United States.
This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.
Marketing audit is comprised of six parts: marketing environment which examines the macroenvironment and task environment; marketing strategy audit; marketing organization audit; marketing systems audit; marketing productivity audit; and marketing function audit (Kotler 2003).
In food and beverages, Sara lee has a strong hold in the market, it provides packaged meat, coffee, tea and also baked goods, they are having strong market position at various points in Europe and specially U.K. In frozen food, the company is at the top in U.S with fair market positions in Europe and Brazil, while it is one of the largest producers of tea and coffee.
In other words, it is a systematic examination of each element of the firm's current marketing activity. It aims to determine how efficiently and cost-effectively each element aids the organization in meeting its overall marketing objectives.
With today's marketplace emphasis on customer relationships-i.e.
Besides, uncovering the reasons behind the popularity and prominence of Wal-Mart as a customer-oriented super-shop has also taken a significant place in the present study. The study also attempts to erect an entire organogram of Wal-Mart concerning its transaction process dealt between the Stakeholders in the Wal-Mart business Shareholders, Suppliers, Distributors, Dealers, transportation, Bankers, Advertising/Marketing/Market research agencies and impact upon them arising out of its business.
ed first quarter 2005 net income of $987 million, or $1.33 per diluted share, compared with $598 million, or $0.79 per diluted share, for the first quarter of 2004 (www.forbes.com).
A survey was being conducted to derive the satisfaction level of employees working in MetLife.
The emergence of new processes and spaces is increasingly becoming a major determinant of the characterization of today’s society. Although the daily interactions of individuals continue to take place at a level that is local, the flows of money, information, images