The world’s largest beverage company, Coca Cola has earned a huge reputation in providing non-alcoholic beverage concentrates and syrups in the world. Being one of the largest corporations of the United States, Coca Cola has been paying great attention towards different…
Although company has maintained its performance in the year 2009 and sold more than 1.7 billion of unit cases of juices, still, the increasing competition in the global market is raising concerns for the company. In this report, the analysis of the company will be done by analysing its operations in different world markets. Finally, based on analysis, a conclusion and recommendations will be presented.
Coca Cola is offering a variety of beverages and drinks worldwide and the products of the company can be categorised into different groups including Energy drinks, Juices, Soft drinks, Sports drinks, Tea and Coffee, Water and others (Coca Cola website, n.d.). It is interesting to note that the soft drinks of the company are being considered as the trademark of Coca Cola however, different drinks are very popular among local communities.
In order to explain how Coca Cola is targeting the local regions and communities, I will like to quote an example. Appollinaris is one of the product brands of Coca Cola and it comes under “water drink type”. This mineral water is available in three flavours including apple, lemon and normal or unflavoured water. Moreover, Appollinaris is only available in Germany and New Caledonia. Similarly, the soft drink of Coca Cola is available in different flavours including Cola, Cola Lemon Lime, Cola Lemon, Cola Orange, Cola Green Tea, Cola Lime and Cola Raspberry (Coca Cola Website, n.d.).
This example shows that Coca Cola is not pursuing standardised strategy but it has been introducing products based on the needs of the market where it operates. The major reason which is posing great threats for the company is the external environment and the market changes. The market changes include the regulatory changes and socio economic changes. The mission statement of the company also shows that the two long term objectives of ...
Cite this document
(“QUESTIONS IS LISTED BELOW Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/395249-questions-is-listed-below
(QUESTIONS IS LISTED BELOW Essay Example | Topics and Well Written Essays - 2000 Words)
“QUESTIONS IS LISTED BELOW Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/miscellaneous/395249-questions-is-listed-below.
Some kinds of fats are actually beneficial to our health. Having the knowledge of the kind of fat and its relationship to our cardiovascular system can make us mindful and have the proper food choices. Fats are an essential biomolecules that is needed in our body.
In order to carry out this study the author chose five different organizations operating in the United Kingdom and interviewed marketing personnel working in those organizations. The organizations that were chosen for this study were Tesco, Coke Cola, HSBC, Axa Insurance and the Salvation Army.
Evaluate the potential strengths and weaknesses of each type of design for studying the effectiveness of a teacher preparation program.
Standardized objectives in education have been established through research committed to
The market is full of cut throat competitions. There are some large players like Samsung, HTC, Apple and Nokia are competing very hard among each other. The global Smartphone market will grow rapidly in the coming five years. This growth is largely fuelled by
Therefore, oil production was one of the factors that played a major role in the dynamic development that was seen in the region turning the arid and semi-arid region into a new economic hub with visitors coming from all over the planet
The cost reduction measures comprised of increasing productivity to meet the rising global demand. It is apparent that the Indian firms were venturing into new markets and this increased the demand for their goods (Halder