The analysis would now critically evaluate the Werribee Park, in terms of its SWOT analysis, as well as the success with which it is catering to the customers in terms of being a service providing organization. Since a visit has been paid to the Park, the first hand experience…
This analysis would give an overall picture as to the standing of the Park, relative to its external and internal environment. Lastly, there would be a conclusion, summarizing the experience of Werribee Park.
There is a manufacturing organization, which produces goods, and then it goes for sale in an organized market. And then there is a service providing organization, which gives a service to the customer, in return for the money. Therefore, the factor which mostly distinguishes the goods from services is the fact that services have a higher value-addition for the customers, if the physical and the intangible elements present in it connect with the customer emotionally. (Lovelock, 2007)
The overall judgment and feelings about the park are very positive, since the experience was very well-organized, informative, and value-adding for the customer, thanks to the staff, the product itself, and the physical experience. Customers need to feel like they are making memorable moments, when they interact with a service providing organization, and this happened in the case of Werribee, since the visitors were taking pictures of the place, their own shots as well as shots with people who they were meeting in the trip. Only then, when such moments are created, can the marketing mix of a service providing organization like Werribee can be successful. (Kotler, 1996)
When it comes to the marketing mix of a service providing organization, the focus has to be on the 8 Ps of marketing, rather than the traditional 4 Ps of marketing. The traditional ones apply to the service organization too, that is, product, place, promotion and price. The four other elements, which are specific to a service organization, are process, physical environment, people and productivity and quality. (Rust, 1996) Moreover, when it comes to getting a service, customer usually have expectations regarding how they will be treated, what kind of an experience they have, and then based on the ...
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8 Conclusion 10 References 11 Introduction The report is based on service marketing for Derby museum. It has been proposed that the museum can provide new services to the visitors in order to make it more attractive and enjoyable. The proposed services can also help to make the visitors to differentiate the organisation from other competitors yielding better customer satisfaction.
However the soaring price levels have reduced the real value of incomes. Production and investment capacities of almost all the economies in the contemporary world have fallen due to recessionary trails in the global economy. However, hospitality industry is among those few industries that still experiences unremitted growth.
In this perspective, many companies are facing the dilemma of how to conduct their business. Discarding traditional marketing strategies entirely will be almost impossible as it has been used for ages. However, the organisations are also in dire need of new strategies, not only to increase growth but also to maintain relationship with its customers.
Because of globalisation technological revolution is available to every corner of the world that is why all the competitor in market are producing or giving product or services all most equivalent to each other. Because of up gradation in technology everyday something new is coming up.
According to the paper the consistent delivery of superior service requires the careful design and execution of a whole system of activities that includes people, technology, and processes. Although, the rewards will include improved revenue from customers that are impressed with the service provided.
Protection is the chief assurance of the Park so that it helps to maintain the good service relationship management. Customer relationships are of key concern to make marketing strategy of the Werribee Park. The tourism industry can succeed only if the number of consumers increases.
Marketing objectives is no more a trivial subject for business entrepreneurs and advertising companies. Before launching a new product every company would design new promotional strategies to persuade their targeted consumers to buy their product. Major portion of their
o as to comprehend the concept of internal customers and ways to accomplish expectations and needs of the internal customers by way of incorporating activities of the people, processes and organization. Finally, the paper would also integrate the activities directed at meeting
Customer service policy is the set of rules that organization make for its employees to deal with customers. Effective and efficient customer service policy is required for increasing customer satisfaction (Yang,
Culture in this case comes in due to its continued effect on the tourism supply chain management (Koblun, 2011).
Based on the model developed to analyze the effect of culture on the industry, some things like intercultural
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