In the second section, the cross tabulations have been created to relate different questions and variables. The independent variables in this case are five including short distance, direct flights, affordable transport, number of flights per day and affordable hotels. Since I have found that these are the four major attractions for the people traveling in low cost airlines therefore, they are the independent variables. The dependent variable is the sales of the tickets of each low cost airline.
The following table describes the result of question that do people prefer to travel with low cost airlines. In the survey 77 people out of 120 claimed that they would prefer travelling in low cost airlines. However, out of 120, 43 people stated that they do not go for low cost airlines. It means more than 63 percent out of the total sample prefer travelling in low cost carriers, which is a significant percentage.
Out of 120 individuals, 83 belonged to the age group of 19-25 and 35 belong to the age group of 25-45. On the other hand, only 2 persons fall in age group 45-65. Therefore, majority were professionals and students.
Since the survey sample consist of 120 individuals belonging to different professions therefore, following table shows the description of their occupations. 38 respondents are professionals, 32 have managerial occupation and remaining respondents have other occupations (students).
The following table shows why people are attracted by the low cost airlines. It is interesting to note that out of 120 respondents, 37 argued that short distance attracts them to travel in low cost airline. On the other hand, 36 argued that they are attracted to fly in these airlines because of their direct flights, 35 go for these airlines because of affordable transport. The major attractions for these people are short distance, direct flights and affordable prices. Basically the low cost airlines are ...
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The company has a unique business model of careful financial planning, control, efficient costing and a quick decision making process. Such unique business models have been known to ensure continued success in business organisations (Schein, E. H. 1980).
It wasn’t until 1955 when the airline was given the label of “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005 (Turkish Airlines, 1996-2012).
Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network and aircraft configuration. This paper seeks to discuss the marketing strategies of Skymark Airline. Skymark Airline expects to continue with its profitable run throughout its fiscal year.
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y aircrafts, the way huge pieces of metal taking off in the air I always wanted to become a pilot, training is very costly and time consuming and I don’t have the resources so instead I started looking at fields around it such as ground handling. Sometimes airlines offer very
Secondly, it is using a targeted marketing strategy that is aimed at getting the customer segment that is used to travel by trains and buses to shift to airlines. This customer segment is apparently wary of low cost air
Hence, it is believed that classic airlines is not reaching its targeted market effectively.
In order to devise a proper strategy for treating the above problems an internal and external analysis of the firm must be carried out which would help the organization
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