The aim of this report is to analyze the operations and practices of Southwest Airlines. In the first section of the report, the SWOT analysis has been done to highlight the major strengths, weaknesses, opportunities and threats faced by Southwest Airlines. After identifying the critical factors, in the second section, the conclusion about the overall situation has been presented. In the same section, the suggestions for improving the company’s strategies have been presented, after analyzing the current strategies of the company through theoretical concepts including Porter’s Five Forces Model and Ansoff Model.
In the following section, Human Resource practices of Southwest Airlines have been discussed with a special focus towards the policies which have been created for the benefits of employees. After that an analysis has been done to identify the impact of the practices on the business strategy of Southwest Airlines. Since, Southwest Airlines is recognized for its customer services and culture therefore, in this section, I will also analyze how staff and management of the company are becoming as a prime source of competitive advantage for the company.
The Southwest Airline is one of the successful low cost carriers in the United States and most of low cost carriers of the world have adopted the strategies of the company. In order to evaluate the effectiveness of Southwest Airline business model, another successful low cost airline company will be selected. In this section, the similarities and dissimilarities between the United States and Australian aviation industries will be done. Finally, the similarities and dissimilarities between the business models of the two airline companies will be also conducted.
Southwest Airline is operating in a highly uncertain industry where the demand of the tickets fluctuates very randomly. In the following section, the SWOT analysis has been done to identify the major strengths and